Business skills

Browse reusable Agent Skills, each with a clear purpose and practical guidance.

four-steps

Applies Steve Blank's Customer Development methodology from The Four Steps to the Epiphany. Use when a startup is searching for customers and a business model before scaling. Covers the four-step process: Customer Discovery (find if anyone wants what you're building), Customer Validation (prove you can sell it repeatably), Customer Creation (drive demand matched to Market Type), and Company Building (transition from learning org to execution org). Triggers include 'we built it but no one's buying', 'should we hire salespeople yet', 'how do we find our first customers', 'we're burning cash and sales aren't scaling', 'are we in a new or existing market', 'when do we scale'. NOT for companies that have already crossed the chasm into mainstream (use Crossing the Chasm instead), not for optimizing an existing sales funnel, not for product development methodology (this is its companion, not replacement).

355 repo starsObserved in 1 repos
Business
GitHub

influence

Cialdini's seven principles of compliance (reciprocation, commitment-consistency, social proof, liking, authority, scarcity) plus Unity (added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).

355 repo starsObserved in 1 repos
Business
GitHub

lean-startup

Applies Eric Ries's Lean Startup methodology for building products under extreme uncertainty. Use when iterating toward product/market fit, designing MVPs, deciding whether to pivot or persevere, setting up actionable metrics, or accelerating the Build-Measure-Learn loop. Triggers include 'how do we test this idea fast', 'what should our MVP look like', 'our metrics look good but we're not growing', 'should we pivot', 'we're building features no one uses', 'how do we measure validated learning', 'vanity metrics vs real metrics', 'how to do innovation accounting'. NOT for companies with proven product/market fit scaling a known playbook (use Crossing the Chasm), not for determining Market Type (use Four Steps), not for sales methodology (use SPIN Selling), not for pricing strategy (use Monetizing Innovation).

355 repo starsObserved in 1 repos
Business
GitHub

made-to-stick

Applies the SUCCESs Framework from Made to Stick by Chip Heath and Dan Heath. Use when crafting messages that need to be remembered, writing pitches, creating presentations, designing training materials, telling stories that drive action, or diagnosing why a message isn't landing. The six principles (Simple, Unexpected, Concrete, Credible, Emotional, Stories) diagnose and fix communication failures. Triggers include 'how do I make this memorable', 'my pitch isn't landing', 'people forget what we told them', 'how do I tell a better story', 'our training materials are boring', 'how do I present data compellingly', 'nobody remembers our message', 'how do I get people to care about this', 'my writing is too abstract'. NOT for channel selection (use Traction), not for brand messaging structure (use StoryBrand), not for positioning (use Obviously Awesome).

355 repo starsObserved in 1 repos
Business
GitHub

makecontents

MakeContents AI 资讯 Agent 技能。当用户需要自动执行资讯拉取、筛选推送（AINews/AITopics/AITools）、内容创作、内容发布、内容归档等任务时使用此技能。此技能调用本地运行的 MakeContents 应用 API，无需人工干预即可完成完整的内容创作和分发流程。

355 repo starsObserved in 1 repos
Business
GitHub

mom-test

Validates business ideas through customer conversations using Rob Fitzpatrick's Mom Test framework. Use when planning user interviews, getting product feedback, validating ideas, designing discovery questions, or extracting honest signal from biased customer responses. Covers good vs bad questions, deflecting compliments, anchoring fluff, pressing for commitment, and customer slicing.

355 repo starsObserved in 1 repos
Business
GitHub

monetizing-innovation

Designs products around price using the 9 rules from Ramanujam and Tacke - WTP conversations, needs-based segmentation, Good/Better/Best configuration, monetization models, behavioral pricing, and price integrity. Use when designing new products, validating pricing for SaaS/B2B/B2C launches, choosing between subscription/usage/freemium models, fixing post-launch sales below plan, diagnosing failed launches as Feature Shock/Minivation/Hidden Gem/Undead, or when product teams say 'let's price it later'. Not for pure commodities or cost-plus regulated environments.

355 repo starsObserved in 1 repos
Business
GitHub

obviously-awesome

April Dunford's 10-step positioning methodology for B2B tech products. Use when customers don't understand the product, sales cycles are long because reps must "explain it," prospects compare you to wrong competitors, or you face price pressure despite a good product. Covers competitive alternatives, unique attributes, value themes, target market characteristics, market category (Head to Head / Big Fish Small Pond / New Game), and trend layering.

355 repo starsObserved in 1 repos
Business
GitHub

spin-selling

Applies Neil Rackham's SPIN methodology (Situation/Problem/Implication/Need-payoff questions) to major B2B sales. Use for complex multi-call sales cycles, enterprise deals where the customer must justify the decision to others, when objections are mounting, when calls end in vague continuations instead of advances, when traditional closing techniques are backfiring on large deals, or when designing discovery-call structure. Triggers include 'my deal isn't closing', 'too many objections', 'B2B sales coaching', 'discovery call structure', 'stuck in the middle of the sale'. Not for transactional sub-$50 sales, pure consumer impulse, or PLG self-serve products.

355 repo starsObserved in 1 repos
Business
GitHub

storybrand

Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our homepage say', 'nobody reads our emails', 'how do I create a lead generator', 'our marketing isn't working but our product is good'. NOT for growth channel selection (use Traction), not for product positioning against competitors (use Obviously Awesome), not for pricing (use Monetizing Innovation).

355 repo starsObserved in 1 repos
Business
GitHub