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run-competitive-intel

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Pull competitive intelligence on a competitor — pricing, positioning, recent changes, customer stories — via the competitive-intel CLI. Use when the user says 'analyze this competitor', 'pull competitive intel on [company]', 'compare us to [competitor]', 'what's [company] doing differently', or 'audit [competitor] pricing'. Side-effecting — calls Firecrawl + Anthropic, writes to local cache.

QUICK START

How to use this skill

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  2. Copy the prompt below and paste it into your agent.
  3. Review the proposed files and risks before you approve installation.
Prompt to paste
I want to install this Agent Skill for this project in Codex.

Source SKILL.md: https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/blob/HEAD/.claude/skills/run-competitive-intel/SKILL.md

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First, summarize what it does, its dependencies, license status if identifiable, and any risks. Show the exact files you propose to add under .agents/skills/run-competitive-intel/. Do not write files or run scripts until I approve.

After I approve, install the complete skill folder, including required referenced files, into that project location. Verify it is discoverable, then tell me its actual invocation name and how to use it. Do not claim it is installed until you have verified it.

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Run Competitive Intel

I'll wrap competitive-intel. Take a competitor URL, run the analysis pipeline, and surface the comparative brief.

When This Skill Applies

  • "analyze this competitor"
  • "pull competitive intel on [company]"
  • "compare us to [competitor]"
  • "what's [company] doing differently"
  • "audit [competitor] pricing"

NOT this skill (use research-prospect instead):

  • "research this company" — that's a brief on a prospect, not a comparative analysis.

Workflow

Step 0 — Ask for the competitor URL

"What's the competitor URL?"

Step 1 — Validate URL

Step 2 — Shell out

cd ~/Desktop/gtm-os && set -a && source .env.local && set +a && \
  npx tsx src/cli/index.ts competitive-intel --competitor <url>

Step 3 — Parse output

CLI emits a markdown comparative brief: their positioning vs. ours, pricing diff, customer-story angles, recent changes detected.

Step 4 — Render the brief verbatim

Step 5 — Offer follow-ups

"Want me to (a) draft a sales battle card from this, (b) personalize an outbound message that addresses their positioning?"

Notes

  • Requires FIRECRAWL_API_KEY + ANTHROPIC_API_KEY.
  • Reads our own positioning from ~/.gtm-os/company_context.yaml.
  • Read-only on the user-data DB; writes to a competitive-intel cache.