landing-page-intel

Research

Extract competitor and customer intelligence from any company's landing page HTML. Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata, CTAs, hidden elements, and more. No API keys required.

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How to use this skill

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Prompt to paste

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Source SKILL.md: https://github.com/gooseworks-ai/goose-skills/blob/HEAD/skills/competitive-intel/capabilities/landing-page-intel/SKILL.md

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Landing Page Intel

Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.

Quick Start

Only dependency is pip install requests. No API key needed.

# Basic scan of a single URL
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com"

# Scan multiple pages of the same site
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --pages "/,/pricing,/about"

# Output as summary table instead of JSON
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output summary

# Save full report to file
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
  --url "https://example.com" --output json > report.json

What It Extracts

Category	Details
Tech Stack	Analytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense)
Ad Pixels	Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel
Customer Logos	Image URLs from "trusted by" / logo carousel sections, grouped by directory
SEO Metadata	Title, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags
CTAs & Sales Motion	All CTA button text and links — reveals PLG vs sales-led motion
Social Proof	Testimonials, customer counts, case study links, badge images
Integrations	Links to integration/partner pages, embedded third-party widgets
Hidden Elements	Content in `display:none`, `hidden`, or HTML comments that may reveal upcoming features
Infrastructure	CMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures

CLI Reference

Flag	Default	Description
`--url`	required	Target website URL
`--pages`	`/`	Comma-separated paths to scan (e.g., `/,/pricing,/about`)
`--output`	`json`	Output format: `json` or `summary`
`--timeout`	`15`	Request timeout in seconds

GTM Use Cases

Competitive intel: See what tools competitors use, how they position, who their customers are
Prospect research: Before a sales call, scan a prospect's site to understand their stack and maturity
Market mapping: Scan multiple competitors to compare positioning, customer segments, and GTM motions
Customer discovery: Extract competitor customer logos as potential prospects for your own product

Cost

Free. No API keys required. Uses only HTTP requests to fetch public HTML.