social-strategy

Productivity

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QUICK START

How to use this skill

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Prompt to paste

I want to install this Agent Skill for this project in Codex.

Source SKILL.md: https://github.com/jmagly/aiwg/blob/HEAD/agentic/code/frameworks/media-marketing-kit/skills/social-strategy/SKILL.md

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Social Strategy Command

Develop comprehensive social media strategy with platform-specific tactics and content calendar.

What This Command Does

Audits Current State
- Platform performance review
- Competitive analysis
- Content performance
Develops Strategy
- Platform-specific strategies
- Content pillars
- Engagement approach
Creates Content Plan
- Content calendar
- Post templates
- Community guidelines

Orchestration Flow

Social Strategy Request
        ↓
[Social Media Specialist] → Platform Strategy
        ↓
[Content Strategist] → Content Pillars
        ↓
[Copywriter] → Post Templates & Copy
        ↓
[Graphic Designer] → Visual Templates
        ↓
[Marketing Analyst] → KPIs & Benchmarks
        ↓
[Brand Guardian] → Brand Guidelines
        ↓
Social Strategy Package Complete

Agents Involved

Agent	Role	Output
Social Media Specialist	Lead strategy	Platform plans
Content Strategist	Content planning	Pillars, themes
Copywriter	Copy	Post templates
Graphic Designer	Visual	Design templates
Marketing Analyst	Analytics	KPIs, benchmarks
Brand Guardian	Brand	Guidelines

Output Artifacts

Saved to .aiwg/marketing/social/{strategy-period}/:

social-strategy.md - Overall strategy
platform-strategies/ - Platform-specific plans
- instagram.md
- linkedin.md
- twitter.md
- facebook.md
- tiktok.md
content-calendar.md - Publishing calendar
content-pillars.md - Content themes
post-templates.md - Copy templates
community-guidelines.md - Engagement rules
kpis-benchmarks.md - Success metrics

Parameter Handling

--guidance Parameter

Purpose: Provide upfront direction to tailor priorities and approach

Examples:

--guidance "TikTok-first approach for Gen Z audience"
--guidance "B2B focus, LinkedIn priority over other platforms"
--guidance "Community building emphasis over follower growth"

How Applied:

Parse guidance for keywords: priority, timeline, audience, focus, constraints
Adjust agent emphasis and output depth based on stated priorities
Modify deliverable order based on timeline constraints
Influence scope and detail level based on context

--interactive Parameter

Purpose: Guide through discovery questions for comprehensive input

Questions Asked (if --interactive):

What are the business objectives for social?
Which platforms are priorities?
What is the target audience on social?
What content themes resonate with your audience?
What resources are available for content creation?
What are the current pain points with social?

Usage Examples

# Quarterly strategy
/social-strategy "Q2 2024"

# Specific platforms
/social-strategy "January" --platforms "instagram,linkedin,twitter"

# All platforms
/social-strategy "Q1" --platforms all

# With strategic guidance
/social-strategy "Example" --guidance "Your specific context here"

# Interactive mode
/social-strategy "Example" --interactive

Success Criteria

References

@$AIWG_ROOT/agentic/code/frameworks/media-marketing-kit/README.md — Media marketing kit framework overview
@$AIWG_ROOT/agentic/code/addons/voice-framework/README.md — Voice framework for platform-specific tone calibration
@$AIWG_ROOT/agentic/code/addons/aiwg-utils/rules/vague-discretion.md — Measurable social KPIs and benchmarks
@$AIWG_ROOT/docs/cli-reference.md — CLI reference