jim-workflow

Productivity

Use when starting or unblocking a Journal of International Marketing (JIM) manuscript and you need to pick the right jim-* sub-skill for the current stage, from first idea through the response letter. It routes to the specialist skills; it does not do their work.

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Source SKILL.md: https://github.com/brycewang-stanford/Awesome-Journal-Skills/blob/HEAD/Journal-of-International-Marketing-Skills/skills/jim-workflow/SKILL.md

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JIM Workflow Router (jim-workflow)

Overview

Router skill for manuscripts aimed at the Journal of International Marketing (JIM) — the American Marketing Association's specialist top journal for international marketing, published quarterly by SAGE (ISSN 1069-031X print / 1547-7215 online; founded 1993 by S. Tamer Cavusgil). Editor-in-Chief: Ayşegül Özsomer (Koç University), in office since 2024 — re-check the masthead on ama.org before relying on it (checked 2026-07-16). Submission runs through ScholarOne (mc.manuscriptcentral.com/ama_jim), review is double-anonymized, the abstract cap is 200 words, and the whole manuscript — title through print appendices — must fit 50 formatted pages.

What makes JIM unlike its AMA siblings (JM, JMR, JPP&M) is a single gate every paper must clear: the international dimension has to be the theoretical engine, not the setting. Crossing a border must change the theory — through cultural, institutional, or economic variation across countries — and the empirics must earn cross-national comparison, usually via multi-country data with measurement invariance evidence. A solid domestic study relabeled "…in emerging markets" is the house desk-reject.

When to trigger

A user asks "where do I start?" or "what's next?" on a JIM-bound project
A draft is stuck and nobody can name the binding constraint
The team is debating JIM vs. JIBS, International Marketing Review, or Journal of Marketing
A decision letter from JIM has arrived and revision work needs sequencing
Someone proposes adding a second country "for the reviewers" — a routing question in disguise

Routing table

Symptom	Route to
Unclear whether the question is genuinely international	`jim-topic-selection`
Culture/institutions invoked but not theorized; mechanism vague	`jim-theory-development`
Cannot state what the paper adds to the international marketing conversation	`jim-literature-positioning`
Country sampling, translation, invariance plan, or design unsettled	`jim-methods`
MGCFA, multilevel models, or multi-country panels need running/reporting	`jim-data-analysis`
Contribution reads as "we replicated X abroad"	`jim-contribution-framing`
Exhibits sprawl past the 50-page cap or hide the cross-national result	`jim-tables-figures`
Prose is fine English but not JIM's voice; abstract over 200 words	`jim-writing-style`
Ready to build the ScholarOne package	`jim-submission`
Waiting on / anticipating the editorial process	`jim-review-process`
Revising against a JIM decision letter	`jim-rebuttal`

Default order

jim-topic-selection — verify the border-crossing is doing theoretical work
jim-theory-development — theorize the cross-national mechanism a priori
jim-literature-positioning — stake the claim in the international marketing canon
jim-methods — design the multi-country study: sampling, translation, invariance plan
jim-data-analysis — invariance tests, multilevel/SEM estimation, country effects
jim-contribution-framing — the theory payoff plus the cross-border managerial payoff
jim-tables-figures — invariance table, country descriptives, model figure, page budget
jim-writing-style — 200-word abstract and intro written last
jim-submission — ScholarOne two-file preflight
jim-review-process — calibrate expectations while under review
jim-rebuttal — after the decision letter

Loop back freely: a failed scalar-invariance test at step 5 often forces a return to step 4 (or even step 2, if only partial invariance survives and the theory leaned on mean comparisons).

Entry point by archetype

Archetype	First hard question	Enter at
Multi-country consumer survey	will the scales pass invariance across these countries?	`jim-methods`
Cross-cultural experiment	is culture manipulated/measured, or just implied by location?	`jim-theory-development`
Export / entry-mode secondary data	does the panel identify anything beyond correlations?	`jim-methods`
Global branding / GCC study	globalness theorized or asserted?	`jim-theory-development`
Meta-analysis of international effects	country-level moderators coded a priori?	`jim-literature-positioning`
Short Insight paper (<4,000 words)	is one sharp finding enough to stand alone?	`jim-contribution-framing`

Minimal decision snippet

if decision_letter:              -> jim-rebuttal
elif submitting_this_week:       -> jim-submission
elif exhibits_or_page_budget:    -> jim-tables-figures
elif estimation_or_invariance:   -> jim-data-analysis
elif design_or_sampling:         -> jim-methods
elif contribution_fuzzy:         -> jim-contribution-framing / jim-literature-positioning
elif mechanism_untheorized:      -> jim-theory-development
else:                            -> jim-topic-selection

Anti-patterns

Sending a single-country paper to JIM because the sample "happens to be foreign" — the classic desk reject
Treating culture as a post-hoc explanation for a surprise result instead of a hypothesized construct
Polishing prose or exhibits while the invariance evidence is still unsettled
Confusing JIM with JIBS (general international business) or IMR — the boundary is a positioning task, not a coin flip
Citing the editor, portal, or page limits from memory instead of re-checking ama.org / the SAGE author page

Output format

【Target】Journal of International Marketing (JIM)
【Archetype】multi-country survey / cross-cultural experiment / export panel / global branding / meta / Insight
【International engine】what the border-crossing does for the theory (one line)
【Bottleneck】topic / theory / positioning / design / analysis / framing / exhibits / style / submission / revision
【Next skill】<one jim-* skill>
【Fact status】volatile facts (editor, limits, portal) verified 2026-07-16 or flagged re-check