apply-typography-scale
DesignCreate clear typographic hierarchy using hand-crafted font sizes, weights, and colors
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Skill: Apply Typography Scale
Purpose
Create clear typographic hierarchy using a hand-crafted set of font sizes, weights, and colors.
Core Rules
- Hand-crafted, not mathematical — Avoid modular scales with fractional pixels
- Use px or rem, never em — Prevents compounding issues
- Minimum 25% jumps — 16px → 20px (25%), not 16px → 18px (12.5%)
- Two weights only — 400/500 normal, 600/700 bold
- Never < 400 for UI — Too hard to read at small sizes
Recommended Scales
Marketing Page
Hero: 48-60px, weight 700, line-height 1.1
H1: 36-40px, weight 700, line-height 1.2
H2: 28-32px, weight 600, line-height 1.3
Body: 16-18px, weight 400, line-height 1.6
Small: 14px, weight 400, line-height 1.6
Caption: 12px, weight 400, line-height 1.5
Application/Dense UI
H1: 30-36px, weight 700
H2: 24px, weight 600
H3: 20px, weight 600
H4: 16px, weight 600
Body: 14-16px, weight 400
Small: 12-13px, weight 400
Line-Height Rules
Inverse proportion to size:
- Small text (12-14px): 1.6-1.7 (needs help finding next line)
- Body text (16px): 1.5-1.6
- Large headlines (30px+): 1-1.2 (needs less help)
Line Length
- Optimal: 45-75 characters per line
- Max-width: 20-35em for paragraphs
- Wide paragraphs: Increase line-height to 1.8-2.0
Decision Criteria
PASS
- Scale uses a small set of intentional sizes with clear jumps between roles
- Type hierarchy combines size, weight, line-height, and color
- Body text remains readable across marketing, app, and content contexts
- Line length and line-height fit the reading context
FAIL
- Scale relies on tiny increments that do not create hierarchy
- Font weights are too light for UI text
- Long-form text lines are too wide or cramped
emsizing compounds unpredictably in nested elements
Common Failure Modes
| Failure | Example | Fix |
|---|---|---|
| Em units | 1.25em parent, 0.875em child = 17.5px | Use px or rem |
| Micro-steps | 16px, 18px, 20px | 16px, 20px, 28px |
| Weight 300 | Light body text | Minimum 400 |
| Long lines | 100+ characters | Constrain to 35em |
| Uniform line-height | 1.5 for all | Vary by size |
Examples
See examples/typography-scale/ for scale implementations.
References
references/hand-crafted-scales.mdreferences/avoid-em-units.mdreferences/line-height-proportion.md