wayland-webinar-funnel

Business

Conviction-webinar funnel design. Builds registration, pre-show drip, presentation outline, close, and post-webinar cart-close sequence around the offer sold at the close, with price driving the architecture. Use when the user wants a structured, multi-step process to design a webinar funnel for a warm-or-warmer audience and a high-AOV offer. Do NOT use for a single webinar asset (one email, one slide) or a question one atomic skill can answer without designing the full funnel.

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Source SKILL.md: https://github.com/FerroxLabs/wayland/blob/HEAD/src/process/resources/bundled-workflows/bodies/wayland-webinar-funnel/SKILL.md

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Webinar Funnel

Estimated time: 30-40 minutes

This workflow designs a conviction-webinar funnel, the most reliable path to high-AOV conversions for a warm-or-warmer audience. Webinars convert best when the offer at the close is the natural conclusion of the conviction built during the presentation. Price drives architecture: under $300 the funnel runs shorter, $1k+ requires the full Conviction stack.

Steps

Step 1: Anchor the Close Offer and Price (uses: funnels-conviction-webinar)

Ask the user what offer is sold at the close and at what price point. Price drives the whole architecture, so do not advance without both. Note the price band (under $300 runs shorter, $1k+ needs the full Conviction stack) so later steps size correctly.

Input: user's offer and price point at the close
Output: confirmed close offer and price band
Key focus: price dictates the length and depth of the conviction build

Step 2: Infer the Attendee Profile (uses: sales-icp)

Infer the target attendee profile from the offer and price. Present it with reasoning and ask the user to confirm or refine. The attendee profile shapes the conviction arc, registration copy, and follow-up.

Input: close offer and price from Step 1
Output: confirmed target attendee profile
Key focus: who shows up determines how conviction must be built

Step 3: Infer the Conviction Arc (uses: funnels-conviction-webinar)

Infer the conviction arc (problem then mechanism then proof then close) given the offer and attendee profile. Present the arc with reasoning and ask the user to confirm or adjust. This arc is the spine of the presentation.

Input: close offer and price, attendee profile
Output: confirmed conviction arc
Key focus: the problem-to-close progression that earns the buy

Step 4: Design the Presentation Outline (uses: funnels-conviction-webinar)

Design the presentation outline: phases, time blocks, key proof beats, and the close handoff. Use the offer, attendee profile, and conviction arc. Show it to the user and ask whether to refine the presentation or proceed to the registration page. Revise on feedback before advancing.

Input: close offer, attendee profile, conviction arc
Output: presentation outline with phases, timing, and proof beats
Key focus: a presentation whose close is the natural conclusion of the conviction built

Step 5: Design the Registration Page (uses: convert-webinar-reg-page)

Design the registration page, engineered for both opt-in AND show-up. Use the presentation outline, attendee profile, and offer. Show it to the user and ask whether to refine the registration page or proceed to the drip and follow-up sequences. Revise on feedback before advancing.

Input: presentation outline, attendee profile, offer
Output: registration page copy and structure
Key focus: maximize opt-in and live show-up, not just opt-in

Step 6: Design the Pre-Show Drip Sequence (uses: funnels-story-drip)

Design the pre-show drip sequence that primes registrants to attend live and arrive pre-convinced. Use the presentation outline, registration page, and attendee profile in pre-show-drip mode. This sequence raises show-up rate and warms attendees before the presentation.

Input: presentation outline, registration page, attendee profile
Output: pre-show drip email sequence
Key focus: drive live attendance and pre-convince the registrant

Step 7: Design the Post-Webinar Cart-Close Sequence (uses: funnels-cart-cycle-launch)

Design the post-webinar cart-close follow-up sequence that converts attendees who did not buy on the webinar. Use the presentation outline, offer, and attendee profile in post-webinar-cart mode. Show it to the user and ask whether to assemble the complete webinar funnel or refine the drip or follow-up. Revise on feedback before advancing.

Input: presentation outline, offer, attendee profile
Output: post-webinar cart-close email sequence
Key focus: recover the conversions that do not happen live

Step 8: Assemble the Webinar Funnel Document (uses: funnels-conviction-webinar)

Assemble the complete webinar funnel document. Open with the target attendee and conviction arc, then present the presentation outline, registration page, pre-show drip sequence, and post-webinar cart-close sequence. Deliver it as the final artifact.

Input: all confirmed outputs from Steps 1 through 7
Output: complete webinar funnel document
Key focus: one coherent funnel from registration through follow-up