wayland-sku-launch

Business

Launch a new SKU end to end: gather the product brief, recommend pricing and a naming approach, build the listing, then build the post-purchase thank-you page and the upsell flow, with review gates before shipping the launch package. Use when the user wants a structured multi-step process to take a new product from idea to a complete, launch-ready package. Do NOT use for editing an existing live listing or a single pricing question.

QUICK START

How to use this skill

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I want to install this Agent Skill for this project in Codex.

Source SKILL.md: https://github.com/FerroxLabs/wayland/blob/HEAD/src/process/resources/bundled-workflows/bodies/wayland-sku-launch/SKILL.md

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SKU Launch

Estimated time: 30-45 minutes

This workflow preps a new SKU for launch: pricing, naming, listing, the post-purchase thank-you page, and the upsell flow. It moves from the product brief through inferred pricing and naming, to a built listing, to the post-purchase experience, with review gates so the user can refine before the full launch package ships.

When to Use

User is launching a new product or service and needs the full launch package
User can describe the product, platform, cost basis, and target margin
Do NOT use for editing an existing listing or answering a lone pricing question

Steps

Step 1: Gather the SKU brief (uses: commerce-listing)

Tell the user you will prep a new SKU launch covering name, price, listing, and post-purchase flow. Then gather: the product (what it does, who it is for), the platform, the COGS or service-cost, and the target margin. Capture this as the SKU brief that drives pricing, naming, and the listing. Do not proceed without the product description, cost basis, and target margin.

Input: user-provided product, platform, COGS/service-cost, target margin
Output: a structured SKU brief
Key focus: cost basis and target margin are required before pricing

Step 2: Recommend pricing (uses: funnels-offer-pricing)

From the brief, recommend a pricing tier that respects the cost basis and target margin and fits the market positioning. Present the recommended price (and any tiering, e.g. good/better/best) with the reasoning. Let the user confirm or override before naming and listing build on top of it.

Input: SKU brief from Step 1
Output: a recommended pricing tier with reasoning
Key focus: price must satisfy the target margin given the cost basis

Step 3: Recommend a naming approach (uses: commerce-listing)

Using the brief and the chosen pricing, recommend a naming approach for the SKU: descriptive, branded, or outcome-based, with one or two concrete name options. Present the recommendation and the reasoning (price tier and audience inform whether a premium/branded name or a plain descriptive name fits best). Let the user confirm or override.

Input: SKU brief and confirmed pricing
Output: a recommended naming approach with concrete name options
Key focus: align the name with the price tier and the buyer

Step 4: Build the listing (uses: commerce-description)

Build the full SKU listing from the brief, pricing, and naming: title, hero, value proposition, feature/benefit body, and CTA. Show the listing. Then ask whether to refine the listing or proceed to the post-purchase flow; if they refine, revise against their feedback and re-show, for up to three rounds, before advancing.

Input: SKU brief, pricing, and naming
Output: a complete new-SKU listing
Key focus: the listing reflects the agreed name and price; fold in feedback

Step 5: Build the post-purchase thank-you page (uses: commerce-postpurchase-thankyou)

Build the post-purchase thank-you page for the new SKU: order confirmation, next-step guidance, expectation-setting, and the hook into the upsell. Use the listing and brief as context. Show the thank-you page.

Input: the built listing and the SKU brief
Output: a post-purchase thank-you page
Key focus: confirm the purchase and set up the upsell

Step 6: Build the upsell flow (uses: commerce-upsell-flow)

Build the upsell flow for the new SKU: the offer(s) presented after purchase, their sequencing, and the logic for when each upsell or down-sell fires. Use the listing and brief as context. Show the upsell flow. Then ask whether to ship the SKU launch package or refine the upsell flow; if they refine, revise and re-show, up to two rounds, before completing.

Input: the built listing and the SKU brief
Output: a post-purchase upsell flow with offer sequencing and trigger logic
Key focus: maximize order value without harming the post-purchase experience

Step 7: Assemble the launch package (uses: commerce-listing)

Compile the final deliverable: a SKU Launch Package bringing together the brief, pricing, naming, listing, thank-you page, and upsell flow in one document the user can execute against. Present it as the shipped artifact.

Input: brief, pricing, naming, listing, thank-you page, and upsell flow
Output: a complete SKU Launch Package
Key focus: one launch-ready document covering the full SKU lifecycle