wayland-positioning-sprint

Business

Positioning sprint that ends in a defensible position statement and a per-audience messaging matrix. Infers the competitive set, maps competitors, audits the brand against that map, recommends a position (what you stand for, against, and who it is not for), then translates it into messaging per audience. Use when the user wants a structured, multi-step process to define or sharpen market positioning and produce messaging tailored to each audience segment. Do NOT use for a single tagline tweak or one-line positioning question that an atomic skill can answer without running the full sprint.

QUICK START

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Source SKILL.md: https://github.com/FerroxLabs/wayland/blob/HEAD/src/process/resources/bundled-workflows/bodies/wayland-positioning-sprint/SKILL.md

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Positioning Sprint

Estimated time: 45-60 minutes

This workflow runs a positioning sprint from competitor map through brand audit to a recommended position and a per-audience messaging matrix. By the end the user has a defensible position statement and language tuned to each audience. It is interactive across three review checkpoints.

Steps

Step 1: Kickoff and Gather the Brief (uses: market-competitors)

Ask the user for the offer, the current positioning (or "we don't have one"), and the top 3 competitors (or "we don't know who"). Do not proceed without a clear offer. It is fine if positioning or competitors are unknown; later steps infer them.

Input: user-supplied offer, current positioning, top competitors
Output: positioning brief
Key focus: a clear offer; missing positioning or comps is acceptable input

Step 2: Infer the Competitive Set (uses: market-competitors)

From the brief, infer the competitive set: direct, adjacent, and status-quo alternatives. State it plus your reasoning and ask the user to add any competitors you missed.

Input: positioning brief
Output: confirmed competitive set
Key focus: include status-quo alternatives, not only direct competitors

Step 3: Build the Competitor Map (uses: market-competitors)

From the brief and competitive set, build the competitor map: positioning, target customer, and claim hierarchy per competitor. Show the map to the user.

Input: positioning brief, competitive set
Output: competitor map
Key focus: how each competitor positions and who they target

Step 4: Review the Competitor Map (uses: market-competitors)

Present the competitor map and ask whether to refine it or proceed to the brand audit. If refining, re-run the map step with the user's feedback (at most two passes) before continuing.

Input: competitor map; optional refinement feedback
Output: confirmed or refined map, decision to proceed
Key focus: agree the map before auditing against it

Step 5: Brand Audit Against the Map (uses: market-brand)

Audit the user's brand against the competitor map: where the current positioning overlaps competitors, where it is undifferentiated, and where it has a credible claim no competitor owns. Show the audit to the user.

Input: positioning brief, competitor map
Output: brand audit relative to the competitive field
Key focus: find the white space the brand can credibly own

Step 6: Recommend the Position (uses: market-audit)

From the brief, map, and brand audit, recommend the position: what the brand stands for, what it stands against, and who it is explicitly NOT for. Make it defensible. Show the recommendation to the user.

Input: positioning brief, competitor map, brand audit
Output: recommended position statement
Key focus: a sharp, defensible position with a clear "not for whom"

Step 7: Review the Position (uses: market-audit)

Present the recommended position and ask whether to refine it or proceed to the messaging matrix. If refining, re-run the recommendation with the user's feedback (at most three passes) before continuing.

Input: recommended position; optional refinement feedback
Output: confirmed or refined position, decision to proceed
Key focus: lock the position before translating it into messaging

Step 8: Build the Messaging Matrix (uses: market-copy)

From the confirmed position and the brief, build the per-audience messaging matrix: the same underlying position expressed in the language of each audience segment. Show the matrix to the user.

Input: confirmed position, positioning brief
Output: per-audience messaging matrix
Key focus: one position, segment-specific language, no positioning drift

Step 9: Final Review and Ship (uses: market-copy)

Present the messaging matrix. Ask the user to ship the positioning deliverable or refine the matrix. If refining, re-run with their feedback (at most two passes), then assemble the final Positioning Sprint deliverable with sections for the competitive set, competitor map, brand audit, recommended position, and messaging matrix.

Input: messaging matrix; optional refinement feedback
Output: final Positioning Sprint deliverable
Key focus: ship a defensible position plus ready-to-use per-audience messaging