wayland-content-calendar-build

Business

Build a 30/60/90-day content calendar mapped to funnel stages, with inferred pillar topics, a per-channel cadence, and repurpose chains for each anchor. Use when the user wants a structured multi-step process to plan a quarter of content tied to funnel stages and topic clusters. Do NOT use for a single post or a one-off idea; use this only when the user wants a full multi-week publishing plan.

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30/60/90-Day Content Calendar Builder

Estimated time: 30-45 minutes

This workflow builds a quarter of content mapped to funnel stages. It captures the brief, infers pillar topics and a per-channel cadence, lays out a 30-day plan, extends it to 60 and 90 days, and maps repurpose chains so each long-form anchor has its derivative shapes planned. Review gates sit at the 30-day plan and the final assembly.

By the end you will have: confirmed pillar topics and cadence, a 30-day plan, a 60/90-day plan, and repurpose chains for the anchors.

When to Use

User wants a 30/60/90-day content plan tied to funnel stages
User wants pillar topics and a per-channel cadence
User wants repurpose chains mapped to each anchor

Workflow Steps

Step 1: Capture the Brief (uses: content-calendar)

Ask the user for the offer at the top of mind, who the audience is, and which channels they publish to. Capture this brief as the basis for the calendar.

Input: offer, audience, channels
Output: confirmed calendar brief
Key focus: offer, audience, and channel mix

Step 2: Infer Pillar Topics (uses: content-audit)

From the brief, infer three to five pillar topics: the recurring themes the content should orbit. State the pillars and your reasoning, then let the user adjust.

Input: calendar brief
Output: three to five pillar topics with reasoning
Key focus: a small set of durable, recurring themes

Step 3: Recommend a Cadence (uses: content-calendar)

From the brief and the pillars, recommend a publishing cadence per channel. State the cadence and your reasoning, and ask the user to adjust for any known capacity constraints.

Input: brief, pillar topics
Output: per-channel publishing cadence
Key focus: a realistic cadence the user can sustain

Step 4: Build the 30-Day Plan (uses: content-calendar)

Build the 30-day calendar from the brief, pillars, and cadence: topics, formats, channel mix, and funnel stage per slot. Show it, then ask whether to refine or extend to 60/90. If the user wants changes, revise the 30-day plan against their feedback and show it again, up to three iterations.

Input: brief, pillars, cadence
Output: approved 30-day calendar
Key focus: each slot has topic, format, channel, and funnel stage

Step 5: Extend to 60/90 Days (uses: content-calendar)

Extend the approved 30-day plan to a full 60 and 90 days, keeping it anchored to the same brief, pillars, and cadence so the quarter reads as one coherent arc.

Input: brief, pillars, cadence, 30-day plan
Output: 60/90-day calendar
Key focus: continuity from the 30-day base across the quarter

Step 6: Map Repurpose Chains (uses: content-repurpose)

For the calendar's long-form anchors, plan the repurpose chains: map each anchor to its derivative shapes across channels. Show the chains.

Input: 30-day calendar, pillar topics
Output: repurpose chains per anchor
Key focus: every anchor has its derivative shapes mapped

Step 7: Assemble the Calendar Deliverable (uses: content-calendar)

Assemble the final document: pillar topics and cadence at the top, then the 30-day plan, the 60/90-day plan, and the repurpose chains. Before assembling, ask whether the user wants to refine the 60/90 plan or the chains; if so, revise against their feedback, up to three iterations, then assemble.

Input: pillars, cadence, 30-day plan, 60/90-day plan, repurpose chains
Output: complete 90-day content calendar document
Key focus: one assembled, ready-to-use calendar