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utm-link-generator

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Generates properly tagged UTM links with consistent naming conventions. Maintains a UTM registry file (utm-registry.json) to enforce naming consistency, prevent duplicates, generate short links, and output ready-to-copy links for LinkedIn, email, social, and ads.

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Source SKILL.md: https://github.com/OneWave-AI/claude-skills/blob/HEAD/utm-link-generator/SKILL.md

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UTM Link Generator

Generate UTM-tagged links under a single naming-governance system: a utm-registry.json that enforces canonical conventions, prevents duplicates and naming drift, and outputs platform-ready links for LinkedIn, email, social, and ads.

Contents

  • references/naming-conventions.md -- enforced rules, UTM parameter reference, canonical source/medium lists, campaign naming pattern.
  • references/platform-variants.md -- per-platform link templates (LinkedIn, email, social, paid ads).
  • references/registry-schema.md -- utm-registry.json structure plus validation-report and output-summary templates.
  • references/bulk-and-registry-ops.md -- bulk generation, registry commands (audit/add/report/export), error handling, integrations, best practices.

Capabilities

  1. Generate UTM-tagged URLs with validated, consistent parameters.
  2. Maintain utm-registry.json tracking all links and enforcing conventions.
  3. Prevent duplicates -- warn when a similar link already exists.
  4. Format platform-specific variants (LinkedIn, email, social, ads).
  5. Bulk-generate variants for A/B testing or multi-channel campaigns.
  6. Validate -- reject malformed URLs, empty parameters, and convention violations.
  7. Report -- generate campaign tracking summaries from the registry.

Workflow

  1. Accept input. Collect destination URL, source, medium, campaign (all required) plus optional term, content, and target platforms. Extract these from a natural-language brief when not given explicitly.
  2. Validate and normalize. Lowercase, replace spaces with hyphens, strip non-[a-z0-9-] characters, auto-correct known aliases, reject unknown source/medium values (suggest closest match), validate URL form, enforce the 50-character limit. Report corrections using the template in references/registry-schema.md. Full rules in references/naming-conventions.md.
  3. Check registry for duplicates. Read utm-registry.json (create if missing). Return existing link on exact duplicates, allow-with-warning on near duplicates, block on naming conflicts (same campaign, different casing/hyphenation).
  4. Generate links. Build {base_url}?utm_source=&utm_medium=&utm_campaign=[&utm_term=][&utm_content=][&utm_id=]. Append with & if the base URL already has query params, URL-encode values, and preserve existing query params and fragment.
  5. Generate platform variants. Produce optimized links per requested platform using references/platform-variants.md.
  6. Update registry. Append all generated links to utm-registry.json per the schema in references/registry-schema.md, refreshing stats and timestamps.
  7. Output summary. Present a copy-paste-ready summary using the template in references/registry-schema.md.

For bulk runs, registry commands (audit, add source/medium, campaign report, CSV export), error handling, and integration notes, see references/bulk-and-registry-ops.md.