technical-audit

Business

Technical SEO audit methodology including crawlability, indexability, and Core Web Vitals analysis. Use when auditing pages or sites for technical SEO issues.

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Source SKILL.md: https://github.com/MadAppGang/claude-code/blob/HEAD/plugins/seo/skills/technical-audit/SKILL.md

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plugin: seo updated: 2026-01-20

Technical Audit

When to Use

Auditing pages for technical SEO issues
Analyzing Core Web Vitals performance
Checking schema markup implementation
Validating crawlability and indexability

Audit Categories

1. Indexability

Check	Requirement	Severity
Title Tag	Present, 50-60 chars, contains keyword	CRITICAL
Meta Description	Present, 150-160 chars	HIGH
Canonical Tag	Present, self-referencing or correct	HIGH
Robots Meta	No noindex on important pages	CRITICAL
Robots.txt	Not blocking important content	CRITICAL

2. Content Structure

Check	Requirement	Severity
H1 Tag	Exactly 1, contains keyword	CRITICAL
Heading Hierarchy	H1 -> H2 -> H3 (no skips)	HIGH
Word Count	Meets or exceeds competitor benchmark	MEDIUM
Content Uniqueness	No duplicate content issues	HIGH

3. Core Web Vitals

Metric	Good	Needs Improvement	Poor
LCP (Largest Contentful Paint)	<2.5s	2.5s-4.0s	>4.0s
INP (Interaction to Next Paint)	<200ms	200ms-500ms	>500ms
CLS (Cumulative Layout Shift)	<0.1	0.1-0.25	>0.25

Measurement Methods:

Chrome DevTools MCP (preferred)
PageSpeed Insights API
Lighthouse CLI
Manual measurement via web.dev

4. Schema Markup

Page Type	Recommended Schema
Article/Blog	Article, BlogPosting
FAQ page	FAQPage
How-to guide	HowTo
Product page	Product
Local business	LocalBusiness
Person/Author	Person

5. Links

Check	Requirement	Severity
Internal Links	Minimum 3 per page	HIGH
Broken Links	0	CRITICAL
External Links	At least 1 authoritative	LOW
Orphan Pages	0 (all pages linked from somewhere)	MEDIUM

Audit Process

Step 1: Fetch Page

# Use WebFetch or curl
curl -s "$URL" > page.html

Step 2: Parse Structure

Extract title, meta description, canonical
Map heading hierarchy
Count words
List all links

Step 3: Analyze Performance

Use PageSpeed Insights API or Chrome DevTools MCP
Document all Core Web Vitals
Note specific issues (large images, render-blocking JS)

Step 4: Check Schema

Look for JSON-LD in page source
Validate using Google Rich Results Test
Note missing or incomplete properties

Step 5: Score and Report

Calculate overall score (0-100)
List all issues by severity
Provide specific fix recommendations

Output Format

## Technical SEO Audit Report

**URL**: {url}
**Date**: {date}
**Overall Score**: {score}/100

### Core Web Vitals
| Metric | Value | Status |
|--------|-------|--------|
| LCP | {value}s | GOOD/NEEDS IMPROVEMENT/POOR |
| INP | {value}ms | GOOD/NEEDS IMPROVEMENT/POOR |
| CLS | {value} | GOOD/NEEDS IMPROVEMENT/POOR |

**Measurement Method**: {Chrome DevTools MCP | PageSpeed API | Lighthouse | Manual}

### Issues Found

**CRITICAL ({count})**:
1. {issue} - {location} - {fix recommendation}

**HIGH ({count})**:
1. {issue} - {location} - {fix recommendation}

**MEDIUM ({count})**:
1. {issue} - {location} - {fix recommendation}

### Recommendations
1. {priority fix 1}
2. {priority fix 2}
3. {priority fix 3}