social-listening-pr

Business

Social media monitoring and conversation analysis for PR intelligence

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Social Listening Skill

Overview

The Social Listening skill provides comprehensive social media monitoring and conversation analysis capabilities for PR intelligence. This skill enables real-time awareness of brand conversations, crisis signal detection, and social sentiment tracking across all major platforms.

Capabilities

Platform Monitoring

Sprinklr social listening integration
Talkwalker conversation analysis
Platform-specific monitoring (Twitter/X, LinkedIn, Reddit, Facebook, Instagram)
Forum and community monitoring
Review site tracking

Alert Configuration

Mention alert configuration
Hashtag and keyword tracking
Influencer conversation monitoring
Crisis signal detection
Viral content detection

Conversation Analysis

Community conversation clustering
Topic extraction and trending
Conversation volume tracking
Geographic analysis
Demographic insights

Sentiment Analysis

Social sentiment analysis
Platform-specific sentiment
Emotion detection
Sentiment trend tracking
Comparative benchmarking

Influencer Intelligence

Influencer identification
Engagement tracking
Sentiment by influencer
Amplification analysis
Relationship mapping

Usage

Social Listening Configuration

const socialListeningConfig = {
  platforms: ['twitter', 'linkedin', 'reddit', 'facebook', 'instagram'],
  monitoring: {
    brandTerms: ['@CompanyHandle', '#CompanyHashtag', 'Company Name'],
    products: ['Product1', 'Product2'],
    executives: ['CEO Name', '@CEOHandle'],
    competitors: ['@Competitor1', '@Competitor2'],
    industry: ['#IndustryTerm', 'Industry Topic']
  },
  alerts: {
    crisisKeywords: {
      terms: ['lawsuit', 'scandal', 'breach', 'layoffs'],
      threshold: 5,
      window: '1h',
      immediate: true
    },
    viralContent: {
      engagementThreshold: 1000,
      velocityThreshold: 100,
      immediate: true
    },
    influencerMention: {
      followerThreshold: 50000,
      immediate: true
    },
    sentimentShift: {
      changeThreshold: -20,
      immediate: true
    }
  },
  reporting: {
    realtime: ['crisis-dashboard'],
    daily: ['mention-summary', 'sentiment-report'],
    weekly: ['influencer-report', 'trending-topics']
  }
};

Conversation Analysis

const conversationAnalysis = {
  period: 'weekly',
  summary: {
    totalMentions: 3450,
    uniqueAuthors: 2890,
    engagements: 45000,
    potentialReach: 12000000
  },
  platformBreakdown: {
    twitter: { mentions: 1800, sentiment: 0.65 },
    linkedin: { mentions: 450, sentiment: 0.78 },
    reddit: { mentions: 200, sentiment: 0.45 },
    instagram: { mentions: 700, sentiment: 0.72 },
    facebook: { mentions: 300, sentiment: 0.58 }
  },
  topicsIdentified: [
    { topic: 'Product Launch', volume: 800, sentiment: 0.82 },
    { topic: 'Customer Service', volume: 450, sentiment: 0.35 },
    { topic: 'Industry News', volume: 320, sentiment: 0.60 }
  ],
  influencerActivity: [
    { handle: '@TechInfluencer', followers: 250000, mentions: 3, sentiment: 'positive' },
    { handle: '@IndustryAnalyst', followers: 150000, mentions: 2, sentiment: 'neutral' }
  ]
};

Process Integration

This skill integrates with the following PR processes:

Process	Integration Points
reputation-monitoring.js	Social channel tracking
reputation-risk-identification.js	Crisis signal detection
crisis-response-execution.js	Real-time monitoring
social-listening-pr.js	Full workflow support

Best Practices

Multi-Platform Coverage: Monitor all platforms where your audience engages
Crisis Keywords: Maintain updated crisis keyword lists
Influencer Tracking: Identify and track key voices proactively
Context Matters: Review mentions in context before escalating
Response Speed: Have protocols for rapid response to issues
Competitive Intelligence: Track competitor social activity

Metrics and KPIs

Metric	Description	Target
Social Mentions	Total brand mentions	Growing trend
Social Sentiment	Average sentiment score	>65% positive
Response Time	Time to respond to issues	<1 hour
Influencer Engagement	Positive influencer mentions	Increasing
Crisis Detection	Time to detect issues	<15 minutes

Related Skills

SK-001: Media Monitoring (traditional media)
SK-006: Reputation Intelligence (reputation tracking)
SK-015: Employee Advocacy (employee social)