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sales-enablement-kit

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Build a sales enablement kit so reps can sell a product, feature, or launch confidently. Use when asked to create sales enablement materials, a rep-ready one-pager, talk tracks, objection handling, or a launch enablement package. Produces a complete kit — positioning summary, discovery questions, talk track, demo flow, objection handling, competitive counters, and a call-to-action for reps.

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Source SKILL.md: https://github.com/mohitagw15856/pm-claude-skills/blob/HEAD/plugins/pm-pmm/skills/sales-enablement-kit/SKILL.md

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Sales Enablement Kit Skill

Give reps everything they need to have a confident, on-message conversation about a product or launch — without reading a 40-page deck. The kit should be skimmable, specific, and usable live on a call.

What This Skill Produces

  • A one-screen positioning summary reps can internalize fast
  • Discovery questions that surface the pain this product solves
  • A talk track and demo flow tied to buyer value, not features
  • Objection handling and competitive counters
  • Clear next steps and where to find assets

Required Inputs

Ask for these if not provided:

  • What's being sold — product, feature, or launch, and who it's for (segment, persona, buyer vs user)
  • The core value — the problem it solves and the measurable outcome
  • Proof — customers, metrics, case studies, or a demo environment
  • Top competitors and the main objections reps hear today
  • Pricing/packaging basics and any constraints on what reps can say
  • The motion — inbound, outbound, PLG-assist, partner

Mark anything unknown as [to confirm] rather than inventing claims or metrics.

Process

  1. Anchor on the buyer — name the persona, their pain, and the outcome they buy.
  2. Compress positioning — one sentence a rep can say, plus 3 value pillars with proof.
  3. Write discovery — questions that make the pain vivid and qualify fit.
  4. Build the talk track — what to say at each stage; lead with value, land features as evidence.
  5. Map the demo — the shortest path that shows the "aha," not every screen.
  6. Arm for resistance — the real objections and crisp, honest counters; competitive traps and how to reframe.
  7. Close the loop — the CTA, next step, and links to assets.

Output Format

Sales Enablement Kit — [Product / Launch]

For: [Segment · persona · buyer] · Motion: [inbound/outbound/PLG] · Status: [GA / beta]

The 10-Second Pitch

[One sentence a rep can deliver verbatim.]

Who It's For & Why They Care

  • Persona: [role] · Pain: [what hurts today] · Outcome: [measurable result]

Value Pillars

PillarWhat it means to the buyerProof
[Pillar][buyer-language benefit][metric / customer / demo step]

Discovery Questions

  1. [Question that surfaces the pain]
  2. [Question that quantifies impact]
  3. [Question that qualifies fit / timing / budget]

Talk Track

  • Opening: [value-led framing]
  • Deepen: [tie pain to pillar]
  • Evidence: [proof point]

Demo Flow (shortest path to "aha")

  1. [Setup — the before state]
  2. [The key moment — the payoff]
  3. [Expand — one adjacent value]

Objection Handling

ObjectionHonest responseReframe
[Objection][acknowledge + answer][move the conversation forward]

Competitive Counters

  • vs [Competitor]: [where we win] · Trap to avoid: [what not to claim]

Next Step & Assets

  • CTA: [the specific next step to ask for]
  • Assets: [deck, one-pager, case study, demo env — or [to confirm]]

Quality Checks

  • The 10-second pitch is one sentence and jargon-free
  • Every value pillar has a proof point, or is marked [to confirm]
  • Discovery questions surface pain, not product features
  • The demo flow is the shortest path to the payoff, not a tour
  • Objection responses are honest — they don't over-claim
  • A new rep could run a call from this kit alone

Anti-Patterns

  • Do not list every feature; reps sell outcomes, not spec sheets
  • Do not invent metrics, logos, or case studies — mark them [to confirm]
  • Do not write objection answers that dodge the real concern
  • Do not make the demo a full product tour; find the one "aha"
  • Do not bury the CTA — reps need to know exactly what to ask for next

Example Trigger Phrases

  • "Build a sales enablement kit for our new [feature] launch"
  • "Write a rep-ready one-pager with talk track and objection handling"
  • "Create discovery questions and a demo flow for [product]"
  • "Arm the sales team to sell against [Competitor]"