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sales-battlecard

Business
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Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines.

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Source SKILL.md: https://github.com/majiayu000/claude-skill-registry/blob/HEAD/skills/development/unknown-mohitagw15856-pm-claude-skills-39/SKILL.md

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Sales Battlecard Skill

Produces a practical one-page competitive battlecard that sales reps can use in calls — not a theoretical analysis.

Required Inputs

  • Your product/company
  • Competitor name
  • Your target customer (ICP)
  • Your top 3 differentiators vs this competitor
  • Common objections when competing against them
  • Known competitor weaknesses

Output Structure

Battlecard: [Your Product] vs [Competitor]

Updated: [Date] — Review quarterly

In One Sentence

When a prospect mentions [Competitor], say: "[Your positioning in one sentence]"

Why Customers Choose [Competitor]

(Be honest about their genuine strengths)

  • [Strength 1]
  • [Strength 2]

Why Customers Choose Us

(Specific differentiators with proof points)

  • [Differentiator 1]: [Proof point — customer outcome or capability]
  • [Differentiator 2]: [Proof point]

Objection Responses

"[Competitor] is cheaper" "You are right their list price is lower. What our customers find is [specific TCO difference]. [Customer] saw [result]. Should we explore total cost of ownership?"

"We already use [Competitor]" "That is helpful. What is working well? [Listen] And what is one thing you wish was better?"

"[Competitor] has [feature] you do not" "You are right. What problem are you solving with that feature? [Listen] Here is how our customers solve that..."

Landmines to Plant

  • "How do you currently handle [area where competitor is weak]?"
  • "What happens when you need to [scenario competitor struggles with]?"

Traps to Avoid

  • Never badmouth [Competitor] directly
  • Do not lead with features — lead with the prospect problem
  • Do not claim you do everything better — be specific about where you win

When We Win / When We Lose

We win when: [Scenario — e.g. customer prioritises outcome over price] We lose when: [Honest scenario — e.g. primary driver is lowest upfront cost]

Quality Checks

  • Competitor strengths are listed honestly (not minimised)
  • Differentiators have proof points (not just claims)
  • Objection responses are conversational (not scripted-sounding)
  • Landmine questions are natural and non-confrontational
  • "When we lose" is included and honest
  • Battlecard has a review date

Example Trigger Phrases

  • "Build a battlecard against [competitor]"
  • "Create a competitive cheat sheet for [competitor]"
  • "Write objection handling for [competitor] comparisons"