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press-release

Business
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Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists.

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How to use this skill

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  2. Copy the prompt below and paste it into your agent.
  3. Review the proposed files and risks before you approve installation.
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I want to install this Agent Skill for this project in Codex.

Source SKILL.md: https://github.com/majiayu000/claude-skill-registry/blob/HEAD/skills/development/unknown-mohitagw15856-pm-claude-skills-4/SKILL.md

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First, summarize what it does, its dependencies, license status if identifiable, and any risks. Show the exact files you propose to add under .agents/skills/press-release/. Do not write files or run scripts until I approve.

After I approve, install the complete skill folder, including required referenced files, into that project location. Verify it is discoverable, then tell me its actual invocation name and how to use it. Do not claim it is installed until you have verified it.

Copying this prompt does not install or run the skill. Review third-party files before use. Codex skill guide

Press Release Skill

Writes press releases that journalists actually read — structured around the news angle, not the desire to promote.

Required Inputs

  • The news (what is actually happening — be specific)
  • Company name
  • Date of announcement / embargo date
  • Key quote (from which executive and approximately what they want to say)
  • Why this matters (to the reader, not the company)
  • Target media (trade / national / local / consumer / investor)
  • Media contact details

Output Structure

FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time]

[Headline — active verb, specific news, under 10 words]

[Subheadline — the so-what in one sentence, adds context not repetition]

[City, Date] — [Opening paragraph: Who, What, When, Where, Why in 2-3 sentences. A journalist should be able to run this paragraph alone. No background, no context, no company history.]

[Second paragraph: the significance. Why does this matter? What does it mean for customers or the industry?]

[Third paragraph: quote from executive. Human and specific. Not a restatement of the headline.]

"[Quote text — specific, adds something the facts do not say]," said [Name], [Title] at [Company]. "[Second sentence extending the thought]."

[Fourth paragraph: supporting detail — data, customer names with permission, additional context]

[Fifth paragraph optional: what happens next, when it goes live, what people can do]

ENDS

Notes to editors:

About [Company] [Boilerplate: 3-4 sentences. What the company does, when founded, where based, key facts. Factual not promotional.]

Media contact: [Name] | [Title] | [Email] | [Phone] | [Hours/timezone]

Headline Rules

  • Active voice: "Company launches X" not "X is launched by Company"
  • Specific: "raises 5M" not "secures significant investment"
  • Under 10 words
  • Never start with the company name — lead with the news

Journalist Test

Would a journalist care? Is the headline the full story? Is there a human angle? Is the quote something a human would say? Can the first paragraph stand alone?

Quality Checks

  • Headline uses active voice and is under 10 words
  • First paragraph stands alone as the complete story
  • Quote adds something the facts don't say (not a restatement)
  • Boilerplate is factual, not promotional
  • Embargo date and media contact are included

Example Trigger Phrases

  • "Write a press release announcing [news]"
  • "Draft a media statement about [event]"
  • "We are launching [product] — write the press release"
  • "Turn this announcement into a press release: [paste notes]"