prd-writer
BusinessProduct Requirements Document writing - PRD templates, MoSCoW prioritization, user personas, competitive analysis, feature specs, acceptance criteria, risk assessment
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PRD Writer
PRD Template
# Product Requirements Document
## Meta
| Field | Value |
|-------|-------|
| Product | [urun adi] |
| Author | [yazar] |
| Version | [v1.0] |
| Status | [Draft / In Review / Approved] |
| Last Updated | [tarih] |
| Stakeholders | [paydas listesi] |
---
## 1. Problem Statement
### The Problem
[Kullanicilarin yasadigi sorunu 2-3 cumle ile acikla]
### Who is Affected
[Etkilenen kullanici segmenti ve buyuklugu]
### Current Solutions
[Mevcut cozumler ve neden yetersiz oldugu]
### Evidence
- [Veri noktasi 1: kullanici arastirmasi, anket, metrik]
- [Veri noktasi 2]
- [Veri noktasi 3]
---
## 2. Goals & Success Metrics
### Goals
| Goal | Description | Metric | Target |
|------|-------------|--------|--------|
| G1 | [birincil hedef] | [olcum] | [hedef deger] |
| G2 | [ikincil hedef] | [olcum] | [hedef deger] |
### Non-Goals (Out of Scope)
- [Bu PRD kapsaminda OLMAYAN seyler]
- [Gelecek iterasyona birakilanlar]
### Success Metrics
| Metric | Current | Target | Measurement |
|--------|---------|--------|-------------|
| [KPI 1] | [mevcut] | [hedef] | [nasil olculecek] |
| [KPI 2] | [mevcut] | [hedef] | [nasil olculecek] |
---
## 3. User Personas
[Asagidaki Persona Template'i kullan]
---
## 4. User Stories
[Epic → Story → Acceptance Criteria hiyerarsisi]
---
## 5. Requirements
### Functional Requirements
| ID | Requirement | Priority | Notes |
|----|------------|----------|-------|
| FR-1 | [gereksinim] | Must | [detay] |
| FR-2 | [gereksinim] | Should | [detay] |
### Non-Functional Requirements
| ID | Category | Requirement | Target |
|----|----------|------------|--------|
| NFR-1 | Performance | Page load time | < 2s |
| NFR-2 | Scalability | Concurrent users | 10,000 |
| NFR-3 | Availability | Uptime SLA | 99.9% |
| NFR-4 | Security | Data encryption | AES-256 |
---
## 6. Design & UX
### User Flows
[Temel kullanici akislari - diyagram veya adim listesi]
### Wireframes
[Link veya embed]
### Edge Cases
| Scenario | Expected Behavior |
|----------|-------------------|
| [durum 1] | [beklenen davranis] |
| [durum 2] | [beklenen davranis] |
---
## 7. Technical Considerations
### Architecture
[Mimari yaklasim ve entegrasyonlar]
### Dependencies
| Dependency | Type | Risk | Mitigation |
|-----------|------|------|------------|
| [dep 1] | External API | Medium | Fallback mechanism |
| [dep 2] | Internal service | Low | Already available |
### Migration / Backward Compatibility
[Mevcut sistemle uyumluluk plani]
---
## 8. Timeline & Milestones
| Phase | Milestone | Duration | Target Date |
|-------|-----------|----------|-------------|
| Phase 1 | MVP | [sure] | [tarih] |
| Phase 2 | Beta | [sure] | [tarih] |
| Phase 3 | GA | [sure] | [tarih] |
---
## 9. Risks & Mitigations
[Asagidaki Risk Assessment framework'unu kullan]
---
## 10. Open Questions
| # | Question | Owner | Status |
|---|----------|-------|--------|
| 1 | [soru] | [kisi] | Open |
| 2 | [soru] | [kisi] | Resolved: [cevap] |
MoSCoW Prioritization
Framework
| Category | Definition | Guideline |
|---|---|---|
| Must | Critical, non-negotiable | Launch blocker - no release without it |
| Should | Important but not critical | Expected by users, can workaround temporarily |
| Could | Nice to have | Enhances experience, not core |
| Won't | Out of scope (this iteration) | Documented for future consideration |
Prioritization Matrix
## Feature Prioritization
| Feature | Impact (1-5) | Effort (1-5) | Risk (1-5) | Priority |
|---------|-------------|-------------|-----------|----------|
| [F1] | 5 | 2 | 1 | Must |
| [F2] | 4 | 3 | 2 | Should |
| [F3] | 3 | 4 | 3 | Could |
| [F4] | 2 | 5 | 4 | Won't |
### Scoring Rules
- Impact: Business/user value (5 = critical)
- Effort: Dev time and complexity (5 = very hard)
- Risk: Technical/business uncertainty (5 = very risky)
- Priority = High Impact + Low Effort + Low Risk = Must
User Persona Template
## Persona: [Isim]
**Photo:** [placeholder]
**Role:** [is unvani / kullanici tipi]
**Age:** [yas araligi]
**Tech Savvy:** [Low / Medium / High]
### Background
[2-3 cumle: kim, ne yapiyor, nerede calisiyor]
### Goals
1. [birincil hedef - isini kolaylastiran]
2. [ikincil hedef - uzun vadeli]
3. [ucuncul hedef - kisilsel]
### Pain Points
1. [en buyuk sorun - gunluk frustration]
2. [ikinci sorun]
3. [ucuncu sorun]
### Behaviors
- [nasil bilgi arar]
- [hangi araclari kullanir]
- [ne siklikta etkilesin]
### Motivations
- [ne motive eder]
- [ne icin para oder]
### Quote
> "[Persona'nin tipik bir sozu - empati kurmak icin]"
### Scenario
[Tipik bir gun: urunu ne zaman, nasil, neden kullanir]
Persona Anti-Patterns
| Anti-Pattern | Neden Yanlis | Dogru Yol |
|---|---|---|
| Too many personas (5+) | Odak kaybeder | 2-3 primary persona |
| Vague demographics only | Actionable degil | Behavior + motivation ekle |
| No pain points | Cozum odakli olamaz | Gercek kullanici arastirmasindan cikar |
| Fictional without data | Yaniltici | Interview/survey veriyle destekle |
Competitive Analysis Framework
## Competitive Analysis
### Market Landscape
| Competitor | Market Share | Target Segment | Pricing |
|-----------|-------------|---------------|---------|
| [rakip 1] | [%] | [segment] | [fiyat modeli] |
| [rakip 2] | [%] | [segment] | [fiyat modeli] |
### Feature Comparison Matrix
| Feature | Us | Competitor A | Competitor B | Competitor C |
|---------|-----|-------------|-------------|-------------|
| [F1] | [planned] | [var/yok] | [var/yok] | [var/yok] |
| [F2] | [planned] | [var/yok] | [var/yok] | [var/yok] |
| [F3] | [planned] | [var/yok] | [var/yok] | [var/yok] |
### Differentiators
1. [Bizi farkli kilan 1]
2. [Bizi farkli kilan 2]
3. [Bizi farkli kilan 3]
### Competitive Moat
[Neden kopyalanamaz / zorlasilir]
### Gaps & Opportunities
- [Rakiplerin zayif noktasi 1]
- [Rakiplerin zayif noktasi 2]
Feature Specification Format
## Feature: [Ozellik Adi]
**ID:** FEAT-001
**Priority:** Must / Should / Could
**Epic:** [bagli epic]
**Owner:** [sorumluluk]
### Description
[1-2 paragraf: ne yapiyor, neden onemli]
### User Stories
- As a [role], I want [feature], so that [benefit]
### Acceptance Criteria
- [ ] Given [precondition], when [action], then [result]
- [ ] Given [precondition], when [action], then [result]
### UI/UX
[Wireframe link veya description]
### Edge Cases
| Case | Behavior |
|------|----------|
| [durum] | [davranis] |
### Technical Notes
[API endpoint, data model, entegrasyon notlari]
### Dependencies
- [Bagimlilik 1]
- [Bagimlilik 2]
### Out of Scope
- [Bu iterasyonda yapilmayacak]
Acceptance Criteria Yazimi
Given-When-Then (BDD) Format
Feature: User Registration
Scenario: Successful registration with valid data
Given the user is on the registration page
And the user has not previously registered
When the user enters valid email "user@example.com"
And the user enters a password meeting complexity requirements
And the user clicks "Register"
Then a new account should be created
And a verification email should be sent
And the user should see a success message
Scenario: Registration with existing email
Given the user is on the registration page
And an account with "user@example.com" already exists
When the user enters email "user@example.com"
And the user clicks "Register"
Then the user should see "Email already in use" error
And no duplicate account should be created
Acceptance Criteria Checklist
- Happy path covered
- Error states defined
- Edge cases documented
- Performance requirements specified
- Security requirements included
- Accessibility requirements noted
- Testable (can be verified objectively)
Anti-Patterns
| Anti-Pattern | Neden Yanlis | Dogru Yol |
|---|---|---|
| "System should be fast" | Olculemez | "Page loads in < 2 seconds" |
| "Should work correctly" | Belirsiz | Specific expected behavior |
| No error scenarios | Incomplete | Define every failure mode |
| Implementation details | Cozumu kisitlar | Focus on behavior, not how |
Risk Assessment
Risk Matrix
## Risk Register
| ID | Risk | Likelihood (1-5) | Impact (1-5) | Score | Mitigation | Owner |
|----|------|-------------------|--------------|-------|------------|-------|
| R1 | [risk] | [L] | [I] | [LxI] | [plan] | [kisi] |
| R2 | [risk] | [L] | [I] | [LxI] | [plan] | [kisi] |
### Risk Categories
- **Technical:** Architecture, integration, performance
- **Resource:** Staffing, skills, availability
- **Schedule:** Dependencies, estimation accuracy
- **Business:** Market changes, stakeholder alignment
- **External:** Third-party, regulatory, competitive
### Risk Response Strategies
- **Avoid:** Change plan to eliminate risk
- **Mitigate:** Reduce likelihood or impact
- **Transfer:** Insurance, outsource, vendor SLA
- **Accept:** Monitor and contingency plan
Timeline & Milestone Planning
Phase Planning Template
## Implementation Phases
### Phase 1: Foundation (Week 1-2)
- [ ] Data model design
- [ ] API scaffolding
- [ ] Auth integration
**Deliverable:** Backend API functional
**Exit Criteria:** API tests passing, deployed to staging
### Phase 2: Core Features (Week 3-5)
- [ ] Feature A implementation
- [ ] Feature B implementation
- [ ] Integration testing
**Deliverable:** Core functionality complete
**Exit Criteria:** All Must requirements met, QA passed
### Phase 3: Polish (Week 6-7)
- [ ] UI/UX refinement
- [ ] Performance optimization
- [ ] Should requirements
**Deliverable:** Beta-ready product
**Exit Criteria:** Beta user feedback positive
### Phase 4: Launch (Week 8)
- [ ] Production deployment
- [ ] Monitoring setup
- [ ] Documentation
**Deliverable:** GA release
**Exit Criteria:** All launch criteria met
PRD Review Checklist
- Problem statement is clear and evidence-based
- Success metrics are measurable and time-bound
- User personas based on real research
- Requirements use MoSCoW prioritization
- Acceptance criteria are testable
- Risks identified with mitigation plans
- Timeline is realistic with buffer
- Open questions have owners and deadlines
- All stakeholders have reviewed and agreed
- Non-goals explicitly stated