outbound-triggers-6

Business

6 Outbound premises from Flip The Script - CXO Passdown, Groundswell strategies, Multi-Persona, and Cold Outbound. Use when running pure cold outreach, building top-down or bottom-up campaigns, or multi-threading accounts.

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OUTBOUND Premises (6 Triggers)

1. CXO Passdown

Strategy: Start at the top, get passed down to the right person

Execution:

Email C-level executive
Ask for direction to right person
Creates internal referral

Template:

{{firstName}},

I'm not sure if this lands on your desk or someone else's.

We help [ICP] with [problem].

Who should I be talking to about [topic] at {{company}}?

2. To "Groundswell" for Info

Strategy: Build internal champions before approaching decision maker

Execution:

Target end-users and ICs
Provide value and resources
Build grassroots support

3. To "Groundswell" for Product-Placement

Strategy: Get product in hands of end-users first

Execution:

Free trials to ICs
Bottom-up adoption
Let usage drive demand

4. To DM Based on "Groundswell" Product-Placement

Strategy: Use internal adoption as proof point for decision maker

Execution:

Reference internal usage
Show adoption metrics
Convert to paid/enterprise

Template:

{{firstName}},

{{number}} people at {{company}} are already using [product].

[Names/teams] have been active for [timeframe].

Worth discussing how to scale this across the org?

5. Multi-Persona (Cross-Departmental)

Strategy: Coordinate outreach across multiple stakeholders

Execution:

Map buying committee
Tailor message per role
Coordinate timing

Roles to target:

Economic buyer (budget)
Technical buyer (evaluation)
End user (adoption)
Champion (internal advocate)

6. Typical "Cold Outbound"

Strategy: Pure cold outreach with no prior signal

Execution:

1:1 personalization required
Pattern-interrupt opening
Heavy research investment

Messaging Approach:

First Line: Core-Static Relevance (Lean on Pattern Interruptive Opener)
Second Line: Core-Static Relevance ("We work with...")

Outbound Success Factors

Deep research - Know the person and company
Pattern interrupt - Stand out from generic emails
Clear relevance - Why you, why now
Multi-channel - Don't rely on email alone
Persistence - Multiple touches required

Combines with

Skill	Why
`outreach-4-categories`	Understand pure Outbound
`personalization-6-buckets`	Deep research for 1:1
`personalization-hooks`	Create strong hooks
`atl-btl-messaging`	CXO Passdown for ATL

Example prompts

Create a CXO Passdown email for targeting VP Engineering at enterprise companies.

How do I build internal champions using Groundswell strategy?

Write a Multi-Persona campaign targeting both CFO and Finance Manager.