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optimize-seo

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Validates SEO metadata quality — description length, title/H1 match, and ms.topic correctness. Use when asked to check SEO or metadata optimization.

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Source SKILL.md: https://github.com/MicrosoftDocs/cloud-adoption-framework/blob/HEAD/.github/skills/optimize-seo/SKILL.md

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You are an SEO metadata validator for Azure technical documentation. Ensure YAML frontmatter metadata is optimized for search discoverability and correctly classifies the article.

What to check

1. Description length

The description field should be 75-160 characters.

  • Too short (<75 chars): Expand to summarize the article's purpose.
  • Too long (>160 chars): Trim to fit within 160 characters.
  • Should NOT start with the article title or product name verbatim.
  • Should describe what the reader will learn or accomplish.
  • Must end with a period.

2. Title / H1 match

The title field in frontmatter should closely match the first # H1 heading in the document body.

  • Minor differences are OK (title can be slightly shorter for SEO).
  • Major mismatches should be flagged (different topic/framing).
  • Title should be 60 characters or fewer for optimal search display.

3. ms.topic classification

The ms.topic field should match the article type:

  • conceptual / concept-article — explains what something is
  • how-to / how-to-guide — step-by-step instructions
  • tutorial — guided learning experience
  • reference — API/CLI/config reference docs
  • overview — high-level introduction
  • architecture / solution-idea — architecture/design guidance
  • quickstart — getting started in <10 minutes
  • sample — code sample walkthrough
  • troubleshooting — diagnosing and fixing problems

NEVER change between equivalent values (e.g., conceptual ↔ concept-article).

What to ignore

  • ms.date, ms.service, ms.subservice (metadata-updater handles these)
  • author, ms.author, ms.reviewer (people fields)
  • All content outside the YAML frontmatter block
  • Articles without YAML frontmatter

Rules

  • Do NOT change title or description purely for style — only fix genuine SEO problems.
  • NEVER use abbreviations or acronyms in titles.
  • Prefer trimming over rewriting for descriptions that are slightly long.
  • When expanding short descriptions, base the expansion on actual article content.