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Meta Description

Business
meta-description

Meta Description is an Agent Skill for business published in the thedaviddias/Front-End-Checklist repository on GitHub: a SKILL.md instruction file an AI agent can load to do this task.

Use when auditing page metadata or generating descriptions for new pages. Applies to every page that should receive organic search traffic.

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How to use this skill

Bring this guide into your coding agent with a prompt tailored to the tool you use.

  1. Open your project in Codex.
  2. Copy and paste the prompt below.
  3. Review files and risks before approving any action.
Prompt to paste
Inspect the Agent Skill at https://github.com/thedaviddias/Front-End-Checklist/blob/HEAD/skills/meta-description/SKILL.md and all supporting files. Report provenance, permissions, scripts, dependencies, and security risks. Propose an exact installation into .agents/skills/meta-description, but wait for my approval before writing files or running scripts.

Copying this prompt does not install or run the skill. Review third-party files before use.

Write a meta description for each page

A compelling meta description acts as organic ad copy in search results—well-written descriptions improve click-through rates even though they are not a direct ranking signal.

Quick Reference

  • Every page should have a unique meta description between 120–160 characters
  • Meta descriptions are not a ranking factor but strongly influence click-through rates
  • Write descriptions as a call to action that summarises the page value
  • Google may override your description with content from the page

Check

Check the for a tag. Verify it is present, unique, and between 120 and 160 characters. Flag pages where it is missing, duplicated, or outside the recommended length.

Fix

Add or update the tag in . Write a unique summary of 120–160 characters that accurately describes the page content and includes a natural call to action or value proposition.

Explain

The meta description appears as the short paragraph below the title in search results. Although not a ranking factor, a compelling description improves click-through rate, which can indirectly benefit rankings.

Code Review

Check the for element. Verify: (1) the element exists, (2) content attribute is non-empty, (3) length is between 70 and 160 characters, (4) no HTML tags inside content, (5) the description is unique (not the same as other pages).

For full implementation details, code examples, and framework-specific guidance, see references/rule.md.

Rule page: https://frontendchecklist.io/en/rules/seo/meta-description