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marketing-audit

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Use when auditing marketing, messaging, offers, funnels, or content strategy. Triggers on "audit my marketing", "review my landing page", "improve my funnel", "content strategy review", "messaging review", "offer feedback", "marketing checkup", "why isn't my marketing working", "audit my brand". Works at any budget or company size.

QUICK START

How to use this skill

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  3. Review the proposed files and risks before you approve installation.
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Source SKILL.md: https://github.com/harperreed/dotfiles/blob/HEAD/.claude/skills-archive/marketing-audit/SKILL.md

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Marketing Audit

Overview

A 5-question marketing audit framework that works at any scale - from $50/month solopreneurs to $50M enterprise budgets. Run sequentially: diagnose messaging, offer, funnel, and content, then build a 30-day fix plan.

Credit: Tuck Ross

When to Use

  • Launching or relaunching a product/service
  • Conversion rates are disappointing
  • "People visit but don't buy/sign up"
  • Periodic marketing health check
  • Before a major campaign or rebrand

The 5 Audits

Run these in order. Each builds on the previous findings.

1. Messaging Audit

Here's my homepage / bio / sales page: [paste it]. Pretend you're seeing it for the first time. In 5 seconds, can you tell: who it's for, what problem it solves, why I'm the right person? If not, rewrite it.

What this catches: Unclear positioning, jargon, missing value prop, "curse of knowledge" blind spots.

2. Offer Audit

Here's my product: [describe it, price, what's included]. Rate it 1-10 for: clarity, perceived value, differentiation, ease of purchase. Be brutally honest. Then tell me what to change to make it a 9.

What this catches: Pricing misalignment, weak differentiation, friction in purchasing, unclear deliverables.

3. Funnel Audit

Here's my customer journey: [how people find you, what they see, how they sign up, how they buy]. Identify the 3 biggest drop-off points. Where am I losing people? Simplest fix for each?

What this catches: Leaky funnels, unnecessary steps, trust gaps, missing CTAs, broken handoffs between stages.

4. Content Strategy Audit

I post on [platforms] about [topics]. Best content: [3 examples]. Worst: [3 examples]. What patterns explain the difference? What should I do more of, less of, and stop entirely?

What this catches: Platform mismatch, topic drift, inconsistent quality, missed format opportunities.

5. Build the 30-Day Fix

Based on all the audit findings, build a prioritized 30-day plan. Week 1: quick wins. Week 2: structural fixes. Weeks 3-4: systems to build. Each action under 2 hours. No fluff.

What this produces: Actionable roadmap with time-boxed tasks, prioritized by impact.

How to Run This

  1. Gather materials: homepage/landing page copy, product description + pricing, customer journey map (even rough), 3 best and 3 worst content pieces
  2. Run each audit sequentially, providing the relevant materials
  3. After all 5, review the 30-day plan and commit to Week 1 immediately

Common Mistakes

MistakeFix
Running audit 5 before 1-4The plan is only as good as the diagnosis. Do all 5 in order.
Vague inputs ("my website is fine")Paste actual copy, actual prices, actual content links. Specifics yield specifics.
Ignoring brutal feedbackThe point is honesty. If the rating is a 4, sit with that before defending.
Planning without doingWeek 1 quick wins exist for a reason. Ship something in 7 days.