linkedin-campaign-complete

Business

Complete LinkedIn campaign guide - targeting strategy, copywriting rules, human-like campaign steps, and message templates. Use when building LinkedIn outreach sequences, writing LinkedIn messages, or planning multi-touch campaigns.

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Source SKILL.md: https://github.com/sachacoldiq/ColdIQ-s-GTM-Skills/blob/HEAD/skills/linkedin-campaign-complete/SKILL.md

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LinkedIn Campaign Complete Guide

For message templates, see references/templates.md.

High-Converting LinkedIn Targets

Tier 1 (Highest Priority)

LinkedIn Webinar/Event attendees
Post engagers (filter to ICP via Clay)
Company page followers
Profile viewers

Tier 2 (Good Priority)

Recently created group members
Newsletter subscribers
Content commenters

Critical Filter: "Posted within last 30 days" = Active user

LinkedIn Copywriting Rules

Never over one paragraph long
3-4 sentences maximum
Focus on creating conversation, not selling
Use eye-catching auto-embedding resources (Loom, posts, webinars)

LinkedIn Campaign Sequence (Human-Like)

Step 1: View profile (Day 1)
         ↓
Step 2: Like a recent post (Day 1-2)
         ↓
Step 3: Send connection request (Day 2-3)
         ↓
[Wait for acceptance]
         ↓
Step 4: Send first message (4-24 hours after acceptance)
         ↓
Step 5: Follow-up if no response (Day 5-7)

Scheduling Best Practices

Factor	Recommendation
Timezone	Prospect's working hours (9 AM - 6 PM)
Days	Weekdays only (Mon-Thu best)
Breaks	At least one day off per week
Timing	When they're likely online

Combines with

Skill	Why
`linkedin-limits-warmup`	Stay within limits while executing
`linkedin-success-factors`	Apply success factors to campaign
`cold-email-4-sequence`	Coordinate LinkedIn + email
`personalization-hooks`	Add hooks to LinkedIn messages

Example prompts

Create a LinkedIn sequence for post engagers who match my ICP.

Write connection request notes for VP Sales at SaaS companies.

How do I coordinate LinkedIn messages with my email sequence?