link-strategy

Business

Internal linking strategy and anchor text optimization patterns. Use when planning internal links or optimizing site structure.

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Source SKILL.md: https://github.com/MadAppGang/claude-code/blob/HEAD/plugins/seo/skills/link-strategy/SKILL.md

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plugin: seo updated: 2026-01-20

Link Strategy

When to Use

Planning internal linking structure
Optimizing anchor text
Building topic clusters
Improving site architecture

Internal Linking Principles

1. Link from High to Low Authority

Homepage -> Category Pages -> Individual Posts
Old established pages -> New pages
High-traffic pages -> Pages you want to rank

2. Use Descriptive Anchor Text

Good: "SEO keyword research guide"
Bad: "click here", "read more"
Include target keyword naturally

3. Link Contextually

Links within body content > Navigation links
Relevant context around link
Natural reading flow

4. Maintain Reasonable Link Count

3-5 internal links per 1000 words
Avoid excessive linking (100+ links)
Focus on most relevant pages

Topic Cluster Model

PILLAR PAGE: "Content Marketing" (broad, high volume)
    |
    +-- Supporting Article: "Content Marketing Strategy"
    |   (links to and from pillar)
    |
    +-- Supporting Article: "Content Marketing Examples"
    |   (links to and from pillar)
    |
    +-- Supporting Article: "Content Marketing Tools"
        (links to and from pillar)

Benefits:

Establishes topical authority
Passes PageRank efficiently
Improves user navigation
Signals content relationships

Anchor Text Optimization

Anchor Text Types

Type	Example	When to Use
Exact Match	"SEO tools"	Sparingly (1-2x per page)
Partial Match	"best SEO tools for startups"	Primary usage
Branded	"SEMrush"	Brand mentions
Generic	"click here"	Avoid if possible
Naked URL	"https://example.com"	Occasional

Best Practices

Vary anchor text naturally
Use target keyword in some anchors
Avoid over-optimization (100% exact match)
Make text descriptive and clickable

Link Audit Process

Inventory existing links
- Use Glob to find all internal links
- Map current link structure
Identify orphan pages
- Pages with no internal links
- Add links from relevant content
Find broken links
- Test all internal links
- Fix or remove broken ones
Optimize anchor text
- Replace generic anchors
- Add keyword-rich descriptions
Build topic clusters
- Group related content
- Implement pillar-cluster model

Output Format

## Internal Linking Plan

### Target Page: {url}
**Target Keyword**: {keyword}

### Linking Opportunities

1. **From**: {source_page}
   - **Anchor**: {anchor_text}
   - **Context**: {surrounding_sentence}
   - **Priority**: HIGH/MEDIUM/LOW

2. **From**: {source_page}
   - **Anchor**: {anchor_text}
   - **Context**: {surrounding_sentence}
   - **Priority**: HIGH/MEDIUM/LOW

### Topic Cluster Structure

PILLAR: {main_topic_page}
- Supporting: {page1}
- Supporting: {page2}
- Supporting: {page3}