lead-sources-guide

Business

Lead sources by use case with Clay delivery-ready templates - Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting workflows, or setting up data enrichment.

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Source SKILL.md: https://github.com/sachacoldiq/ColdIQ-s-GTM-Skills/blob/HEAD/skills/lead-sources-guide/SKILL.md

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Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

Best for: Broad targeting
Use with: LeadMagic scraper for enrichment
Pros: Good volume
Cons: Needs verification

LinkedIn Sales Navigator

Best for: Precise role/seniority targeting
Use with: Prospeo or Vayne scrapers
Pros: Higher quality
Cons: Lower volume

Clay Find People/Accounts

Best for: Quick lookups
Use case: Native database for enrichment workflows

Ocean.io

Best for: Lookalike accounts
Use case: Expanding TAM based on tech stack/ICP

Openmart

Best for: Local lead generation
Use case: SMB-focused targeting

Local Directories

Best for: Niche verticals
Tool: Instant Data Scraper
Use case: Specific industries

Clay Templates (Delivery-Ready)

General High-Volume

Leadmagic → Apollo → Bouncebean → Import Template

Segmented by Title/Industry

Leadmagic → Apollo Import → Persona Segment

Email Enrichment

Leadmagic → Clay → Enrich Prospect Emails

Standard Sales Nav Workflow

Prospeo → Sales Nav → Leads Import Template

Alternative Sales Nav Flow

Vayne → Sales Nav → Import Template

List Building Pro Tips

Mix sources - Don't rely on just one
Scraping = step 1 - Still need Clay enrichment
Templates are modular - Adjust for campaign goals
Don't reinvent the wheel - Start with template, tweak

Source Selection Matrix

Need	Best Source	Backup
Volume	Apollo	Clay Find
Quality	Sales Navigator	Ocean.io
Lookalikes	Ocean.io	Clay
Local/SMB	Openmart	Directories
Niche	Directories	Apollo filters

Combines with

Skill	Why
`clay-enrichment-9step`	Enrich leads after sourcing
`list-building-tips`	Apply quality principles
`clay-buying-signals-5`	Add signals to sourced leads
`buying-signals-6`	Prioritize by signal strength

Example prompts

Which source should I use for targeting VP Engineering at Series B startups?

Set up a Clay template for Apollo → enrichment → email verification.

How do I find lookalike companies to my best customers?