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landing-page-copywriter

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Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.

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Source SKILL.md: https://github.com/OneWave-AI/claude-skills/blob/HEAD/landing-page-copywriter/SKILL.md

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Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

Instructions

Follow this workflow to produce landing page copy or marketing website content.

  1. Gather product/service information. Determine:

    • The product or service being sold
    • The target audience
    • The problem it solves
    • The competitive advantage (what makes it unique)
    • The action visitors should take
    • Available social proof, testimonials, or data points

  2. Choose a copywriting framework.

    PAS (Problem-Agitate-Solution):

    • Identify the pain point
    • Amplify the consequences
    • Present the solution

    AIDA (Attention-Interest-Desire-Action):

    • Grab attention with a bold claim
    • Build interest with details
    • Create desire with benefits
    • Prompt action with a CTA

    StoryBrand:

    • The hero (customer) has a problem
    • Meets a guide (the brand)
    • Who gives them a plan
    • Calls them to action
    • That results in success or avoids failure

  3. Generate landing page sections.

    Hero section:

    • Headline (value proposition in 10 words or less)
    • Subheadline (expand on the value)
    • Primary CTA button text
    • Trust indicators (used by X companies, Y reviews)

    Problem section:

    • Identify the pain point the audience feels
    • Use emotional language
    • Include 2-3 specific scenarios

    Solution section:

    • Explain how the product solves the problem
    • Cover 3-5 key features with benefit-focused descriptions
    • State why it beats alternatives

    How it works:

    • Lay out 3-4 simple steps
    • Give each step an icon concept and a description
    • End with a CTA

    Social proof:

    • Structure testimonials (quote + name + role + company)
    • Include a case study snippet
    • Add trust badges or metrics

    Pricing/plans (if applicable):

    • Provide a feature comparison
    • Highlight the recommended plan
    • Add money-back guarantee copy

    FAQ:

    • Address 5-7 common objections
    • Give clear, confident answers

    Final CTA:

    • Add an urgency or scarcity element
    • Include risk reversal (guarantee)
    • Write button text that reinforces value

  4. Format the output using the template in references/output-template.md.

  5. Apply copywriting best practices:

    • Use active voice, present tense
    • Focus on benefits, not features
    • Include specific numbers and data
    • Address objections directly
    • Create urgency without being pushy
    • Use power words (proven, guaranteed, instant, effortless)
    • Keep sentences short and scannable
    • Use "you" language (customer-focused)
    • Include multiple CTAs throughout the page

  6. Apply CTA button best practices:

    • Start with an action verb
    • Be specific about the outcome
    • Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")
    • Create urgency ("Get Instant Access")
    • Avoid generic text ("Submit", "Click Here")

Example Triggers

  • "Write landing page copy for a B2B SaaS tool"
  • "Create sales page content using PAS framework"
  • "Generate hero section copy for my product"
  • "Write conversion-optimized CTAs"
  • "Help me with landing page headlines"

Output Quality

Ensure all copy:

  • Leads with value, not features
  • Addresses target audience pain points
  • Uses emotional and logical appeals
  • Has clear, compelling CTAs
  • Includes social proof elements
  • Handles objections proactively
  • Creates urgency appropriately
  • Is scannable and easy to read
  • Uses proven copywriting frameworks
  • Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.