inbound-triggers-30

Business

30 inbound premises from Flip The Script - Content & Events, Product Interest, Social & Intent, and Sponsored Influencers. Use when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response.

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INBOUND Premises (30 Triggers)

Content & Events (9 Triggers)

Content Downloads - Downloaded gated content
Webinar Registrants: Company Webinar - Registered for your webinar
Webinar Attendees: Company Webinar - Attended your webinar
Webinar Registrants: Sponsored Webinar - Registered for sponsored webinar
Webinar Attendees: Sponsored Webinar - Attended sponsored webinar
Event Registrants: Company Event - Registered for your event
Event Attendees: Company Event - Attended your event
Event Registrants: Sponsored Event - Registered for sponsored event
Event Attendees: Sponsored Event - Attended sponsored event

Product Interest (6 Triggers)

Freemium Account Registrants - Signed up for free tier
Free-Trial Registrants - Started a free trial
Blog Subscribers - Subscribed to blog
Newsletter Subscribers - Subscribed to newsletter
Members of Company Community - Joined your community
Members of Sponsored Community - Joined sponsored community

Social & Intent (8 Triggers)

Followers of Company Social Page - Followed your social pages
Engaged with Company Social Page - Liked/commented on your posts
"Buyer Intent" Prospects (G2 or TrustRadius) - Showing intent on review sites
"Dark Funnel" Prospects (6Sense or Bombora) - Intent data signals
Viewed Company Website - Website visitor identified
Opened Marketing Emails (Aggressively) - High email open rate
Clicked-Thru Marketing Emails (Aggressively) - High email CTR

Inbound Response Framework

Messaging approach: Trigger-Based Relevance ONLY

First Line: Trigger-Based Relevance ONLY
Second Line: CTA to Book Time (Optional: Core-Static Relevance)

Priority order: Hand-raisers (demo requests) > High-intent (pricing page) > Content engagement > Social signals

Combines with

Skill	Why
`outreach-4-categories`	Understand Inbound category
`personalization-playbooks`	Get Inbound messaging playbook
`cold-email-templates-34`	Find inbound follow-up templates
`email-metrics-benchmarks`	Benchmark inbound performance

Example prompts

Create a follow-up sequence for webinar attendees who didn't book a demo.

Which inbound triggers should I prioritize for a high-velocity sales motion?

Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.