gtm-plays-11

Business

11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook.

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Source SKILL.md: https://github.com/sachacoldiq/ColdIQ-s-GTM-Skills/blob/HEAD/skills/gtm-plays-11/SKILL.md

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11 GTM Plays

Quick reference for signal-based outbound plays. For templates, see references/templates.md.

Play	Signal	Best Timing
1. New Team Members	Company added team members	2-4 weeks after hire
2. Skills-Targeting	LinkedIn skills match product	Ongoing
3. Role-Targeting	Uncommon job title exists	Ongoing
4. Industry Research	Create signal via surveys	Value-first
5. Resources for ICs	New SDRs starting roles	Evergreen
6. Leaving Employees	Team member departed	1-2 weeks after
7. No Dedicated Role	Missing key title	Ongoing
8. Bad Reviews	Negative G2/Capterra review	Within days
9. AI-Generated Ideas	Personalized value via AI	Ongoing
10. ServiceBell Allbound	Website visitor activity	Real-time
11. Inbound Followers	New LinkedIn follower	24-48 hours

Play Details

1. New Team Members

Reference new hire by name. Shows attention to their growth.

2. Skills-Targeting

Target LinkedIn skills (not just titles). Clay extracts skills from profiles.

Salesforce skill → Salesforce add-ons
Python skill → Developer tools

3. Role-Targeting

Uncommon titles signal budget/priority.

"RevOps Manager" → RevOps is priority
"Growth Engineer" → Technical growth exists

4. Industry-Level Research

Survey ICP experts → opens value-first conversations.

5. Resources for ICs (Evergreen)

Automated campaign sending resources to new ICs. Long-term brand building.

6. Leaving Employees

Position around coverage gap after departure.

7. No Dedicated Role

No "Content Manager" + $5M+ revenue = content gap opportunity.

8. Bad Reviews Targeting

Scrape negative reviews, reference their pain, offer alternatives.

9. AI-Generated Ideas

Generate 2 relevant ideas + your offer as #3 (with humor).

10. ServiceBell Allbound

Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.

11. Inbound Followers

Monitor daily, filter to ICP via Clay, outreach within 24-48h.

Combines with

Skill	Why
`buying-signals-6`	Understand signal strength per play
`clay-enrichment-9step`	Automate play execution in Clay
`cold-email-templates-34`	Get templates for each play
`bridgebound-in-market-20`	Deep-dive on in-market signals

Example prompts

Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.

How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?

Which play should I prioritize for a $30K ACV product?