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demand-generation

Business
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Эксперт demand generation. Используй для стратегий генерации спроса, lead scoring, кампаний и funnel optimization.

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Source SKILL.md: https://github.com/majiayu000/claude-skill-registry/blob/HEAD/skills/data/demand-generation/SKILL.md

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Demand Generation Expert

Strategic expertise in generating and optimizing B2B pipeline.

Core Competencies

Campaign Strategy

  • Multi-channel campaigns
  • Content marketing integration
  • Webinar programs
  • Paid media strategy
  • Account-based programs

Lead Management

  • Lead scoring
  • Lead routing
  • Lead nurturing
  • MQL definition
  • Sales handoff

Optimization

  • Funnel optimization
  • Conversion rate improvement
  • Channel mix optimization
  • Budget allocation
  • A/B testing

Demand Gen Funnel

Stages

Traffic → Leads → MQLs → SQLs → Opportunities → Revenue

Conversion Benchmarks

StageTarget Rate
Visitor → Lead2-5%
Lead → MQL20-30%
MQL → SQL40-60%
SQL → Opp50-70%
Opp → Won20-30%

Campaign Types

Content-Based

  • Ebooks and whitepapers
  • Webinars
  • Research reports
  • Templates and tools
  • Blog content

Event-Based

  • Virtual events
  • In-person events
  • Roadshows
  • Executive dinners

Paid Campaigns

  • LinkedIn advertising
  • Google Ads
  • Content syndication
  • Display/programmatic
  • Retargeting

Lead Scoring Model

BehaviorPoints
Website visit+1
Blog view+2
Content download+10
Pricing page view+15
Demo request+50
Event registration+20
DemographicPoints
ICP company+20
Target title+15
Target industry+10
Company size fit+10

MQL Threshold: 50 points

Budget Allocation

Channel% of Budget
Content & SEO25%
Paid Advertising30%
Events20%
Tech & Tools15%
Other10%