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content-brief

Business
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Create detailed content briefs. Use when: keyword targets, outline, structure, voice guidelines, SEO requirements.

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How to use this skill

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  2. Copy the prompt below and paste it into your agent.
  3. Review the proposed files and risks before you approve installation.
Prompt to paste
I want to install this Agent Skill for this project in Codex.

Source SKILL.md: https://github.com/hashgraph-online/awesome-codex-plugins/blob/HEAD/plugins/indranilbanerjee/digital-marketing-pro/skills/content-brief/SKILL.md

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First, summarize what it does, its dependencies, license status if identifiable, and any risks. Show the exact files you propose to add under .agents/skills/content-brief/. Do not write files or run scripts until I approve.

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/digital-marketing-pro:content-brief

Purpose

Create a production-ready content brief that a writer can execute without additional context. Includes keyword strategy, content outline, structural requirements, brand voice guidelines, and on-page SEO specifications.

Input Required

The user must provide (or will be prompted for):

  • Topic or working title: What the content is about
  • Content type: Blog post, landing page, pillar page, guide, whitepaper, etc.
  • Target keyword(s): Primary keyword or topic cluster (or ask for research)
  • Target audience: Who this content is for
  • Funnel stage: Awareness, consideration, or decision
  • Competitive URLs: Optional — existing content to outperform

Process

  1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
  2. Research keyword landscape: primary keyword, secondary keywords, related questions
  3. Analyze top-ranking content for the target keyword to identify gaps and opportunities
  4. Define content angle and unique value proposition versus existing results
  5. Build a detailed outline with H2/H3 structure, key points per section, and word count targets
  6. Specify on-page SEO requirements: title tag, meta description, URL slug, internal links, schema markup
  7. Document voice and tone guidelines specific to this piece
  8. Define success metrics: target ranking, traffic, engagement, conversions

Output

A structured content brief containing:

  • Target keyword map (primary, secondary, related/co-occurring terms, questions to answer) — note keyword placement (title, intro, ≥2 H2s, conclusion, meta), not a density target
  • Content outline with heading hierarchy and key points per section
  • Word count target and content format specifications
  • Brand voice and tone guidance for this specific piece
  • On-page SEO checklist (title, meta, headers, links, schema)
  • Visual/media requirements — specify whether visuals are AI-generated and which model (see guidance below)
  • Internal and external linking strategy
  • Success metrics and measurement plan

Visual/media spec — AI generation guidance (May 2026)

If the piece includes AI-generated images, infographics, or short video, the brief must specify:

  • Model: Nano Banana Pro for high-fidelity stills with on-image text (best text rendering in any image model as of May 2026), Gemini Omni for connected hero-image + cutdown-video + audio packages, or alternatives (Midjourney, Firefly, gpt-image-1) for concept work.
  • Provenance marking: All AI assets shipped to EU readers must carry C2PA Content Credentials. Default to "sign all AI visuals" — the cost of running /digital-marketing-pro:c2pa-metadata post-production is trivial vs the Article 50 penalty exposure.
  • Deepfake / synthetic-human flag: If the visual includes a photoreal human (real or synthetic), call this out — synthetic humans typically need a visible disclosure under EU Article 50 draft guidelines (May 2026).
  • Editorial-responsibility owner: For long-form on health, finance, elections, or public-safety topics, name the human editor who will sign off. AI-written copy on these topics requires the editorial-responsibility carve-out to skip an "AI-assisted" byline disclosure — see skills/context-engine/compliance-rules.md §1.1b.i.

Agents Used

  • content-creator — Outline structure, angle, voice guidelines, content strategy
  • seo-specialist — Keyword research, on-page SEO requirements, competitive content analysis