cold-email-templates-34

Business

Complete library of 34 cold email templates - 23 First Touch, 4 Follow-Up, 4 Re-Engagement, plus key principles. Use when building email campaigns, looking for proven templates, or expanding your outreach playbook.

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Cold Email Templates Library (34 Templates)

Quick reference for cold email templates. For full templates, see reference files below.

Template Categories

Category	Count	Details
First Touch	23	references/first-touch.md
Follow-Up	4	references/follow-up.md
Re-Engagement	4	references/re-engagement.md

Key Template Principles

Lead with pain not features
Keep qualification simple (deeper on calls)
Personalize to person not just company
Use specific social proof numbers ("47% increase" not "significant improvement")
Soft CTAs work better ("worth a look?" vs "book a call")
Multi-channel coordination (email + LinkedIn + ads)
Humor reduces tension
Timing matters (new role signals peak at days 14-45)
Value-first before asking

Top Performing Templates

Template	Use Case	Reply Rate
#4 NCAA Games Hook	Sports timing	>10%
#20 New Exec	First 90 days	8-12%
#22 Do the Math	ROI-focused	8-10%
#27 Nooks SDR	Follow-up	6-8%
#31 No-Oriented	Re-engagement	10-15%

Combines with

Skill	Why
`cold-email-4-sequence`	Plug templates into sequence structure
`personalization-hooks`	Add hooks to any template
`email-writing-frameworks`	Understand framework behind each template
`buying-signals-6`	Match template to signal

Example prompts

Give me 3 templates for following up with website visitors.

Which template works best for prospects who just got funding?

Adapt template #20 (New Exec) for a CMO at a fintech company.