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business-consistency

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Maintain NAP (Name, Address, Phone) consistency across all platforms. Use when managing citations, updating business info, or generating schema markup.

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Business Consistency Skill

Purpose

Ensure 100% consistency of business information across all platforms for NAP accuracy, which directly impacts local SEO rankings.

The Consistency Master

The business_consistency_master table is the SINGLE SOURCE OF TRUTH for all business data.

Tier 1: Critical NAP (MUST be identical everywhere)

  • Legal Business Name - Exactly as registered
  • Trading Name - If different from legal
  • Street Address - Full formatted address
  • Suburb/City - Correct suburb name
  • State - Abbreviation (e.g., QLD)
  • Postcode - 4 digits
  • Country - Australia (default)
  • Primary Phone - Main contact number
  • Phone Format - Standard format to use

Tier 2: Essential

  • Website URL - Primary domain
  • Email Address - Main contact email
  • Business Hours - JSON format
  • Primary Category - Main business type
  • Secondary Categories - Additional categories

Tier 3: Important

  • Short Description - 50 words (for limited platforms)
  • Medium Description - 100 words
  • Long Description - 250 words (for platforms that allow it)
  • Service Areas - Geographic coverage
  • Payment Methods - Accepted payments

Tier 4: Australia-Specific

  • ABN - Format: XX XXX XXX XXX
  • ACN - Format: XXX XXX XXX
  • License Numbers - QBCC, electrical, etc.

Platform Tiers

Tier 1: Mandatory (Must be claimed and verified)

  • Google Business Profile
  • Bing Places for Business
  • Apple Maps Connect
  • Facebook Business Page

Tier 2: Essential - Australia

  • Yellow Pages AU
  • True Local
  • Hotfrog AU
  • StartLocal

Tier 3: Social Profiles

  • LinkedIn Company Page
  • Instagram Business
  • Twitter/X
  • YouTube Channel

Tier 4: Australian Directories

  • Yelp AU
  • White Pages AU
  • Word of Mouth
  • Fyple
  • Localsearch
  • Find AU

Tier 5: Industry Specific

  • Trades: HiPages, ServiceSeeking, Oneflare, Airtasker
  • Healthcare: HealthEngine, Healthdirect, RateMDs
  • Legal: LawyersGuide, LawPath, MyBusiness
  • Real Estate: RealEstate.com.au, Domain, Homely

Schema.org Markup

LocalBusiness Schema

Automatically generated from Consistency Master:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Business Name",
  "address": {...},
  "telephone": "+61...",
  "openingHoursSpecification": [...],
  "geo": {...},
  "url": "...",
  "sameAs": [social profiles]
}

Organization Schema

For corporate/larger businesses:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Business Name",
  "legalName": "Legal Entity Name",
  "taxID": "ABN",
  ...
}

Audit Process

Weekly Spot Check

  • Check 1-2 random Tier 1 platforms
  • Verify NAP matches master

Monthly Full Audit

  • Check all Tier 1 platforms
  • Check 50% of Tier 2-3 platforms
  • Generate audit report

Audit Report Contents

  • Overall consistency score (0-100)
  • Tier 1 score (weighted 40%)
  • Tier 2 score (weighted 30%)
  • Platform-by-platform status
  • Inconsistencies found
  • Recommendations

When to Use

  • Business info changes (address, phone, hours)
  • Opening new locations
  • Claiming citations
  • Generating schema markup
  • Monthly NAP audits
  • Before SEO campaigns

Integration Points

  • src/lib/consistency/business-consistency-service.ts - Main service
  • business_consistency_master table - Source of truth
  • citation_listings table - Platform tracking
  • consistency_audit_log table - Audit history
  • ConversionCopywritingEngine - Claim verification

Citation Listing Status

not_claimed → claimed → pending_verification → verified
                                              ↓
                                         needs_update
                                              ↓
                                         suspended

GEO Optimization

For AI search engines (Perplexity, ChatGPT, etc.):

  • Entity disambiguation in schema
  • Consistent entity references
  • Structured data markup
  • AI-friendly content

Output Format

{
  "audit_result": {
    "overall_score": 94,
    "tier1_score": 100,
    "tier2_score": 87,
    "issues_found": 3,
    "recommendations": [...]
  }
}