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bridgebound-history-16

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16 history-based Bridgebound triggers from Flip The Script - Demo Pipeline, Closed-Lost, Executive Churn, Email Engagement, and Reciprocity. Use when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns.

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Source SKILL.md: https://github.com/sachacoldiq/ColdIQ-s-GTM-Skills/blob/HEAD/skills/bridgebound-history-16/SKILL.md

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BRIDGEBOUND Category II: Based on History (16 Triggers)

Demo Pipeline (3 Triggers)

  1. Requested a Demo But Didn't Schedule One - Demo request abandonment
  2. Agreed to a Demo & No-Showed - No-show follow-up
  3. Prospects Who "Abandoned the Chat" - Chat abandonment

Closed-Lost (5 Triggers)

  1. Demoed in the Past (Ghosted or Went Dark) - Ghosted prospects
  2. Went with a Competitor & Up on Renewal - Competitor renewal timing
  3. You Messed Up (Ex. Objection of No Budget) - Past objection resolution
  4. Didn't Hit ICC (Size) - Company grew into ICP
  5. Didn't Hit ICC (Criteria that DQs) - Criteria changed

Executive Churn / UserGems (3 Triggers)

  1. Customers Who Went to Another Company - Champion tracking
  2. Customers Who Changed Roles Internally - Internal moves
  3. Prospective Company New Hires, Who Never Used Your Product - New decision makers

Email Engagement (3 Triggers)

  1. Opened Prospecting Emails - Email openers
  2. Opened Prospecting Emails (Aggressively) - Multiple opens
  3. Received an OOO to Prospecting Emails - OOO responses (timing intel)

Reciprocity (2 Triggers)

  1. Companies that Sold You THEIR Product (Tit for Tat) - Vendor relationships
  2. Competitors of Your Current Customers - Competitive intelligence

Re-Engagement Template

Subject: since we last talked

{{firstName}},

When we talked in {{month}}, you mentioned {{objection}}.

Since then, we've {{improvement}}.

Worth another look?

Timing Considerations

Trigger TypeOptimal Timing
No-showSame day + 2 days later
Ghosted30-60 days later
Competitor renewal90 days before renewal
Champion job changeDays 14-45 in new role

Combines with

SkillWhy
cold-email-templates-34Re-engagement templates (#31-34)
buying-signals-6Champion tracking (signal #1)
clay-enrichment-9stepTrack job changes in Clay
cold-call-scriptsNo-show phone script

Example prompts

Create a win-back campaign for closed-lost deals from 6 months ago.

How do I track when competitors' customers are up for renewal?

Write a sequence for trigger #9 (Customers Who Went to Another Company).