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brand-narrative-playbook

Business
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Messaging and storytelling template that keeps positioning consistent across audiences.

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How to use this skill

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  2. Copy the prompt below and paste it into your agent.
  3. Review the proposed files and risks before you approve installation.
Prompt to paste
I want to install this Agent Skill for this project in Codex.

Source SKILL.md: https://github.com/gtmagents/gtm-agents/blob/HEAD/plugins/brand-strategy/skills/brand-narrative-playbook/SKILL.md

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First, summarize what it does, its dependencies, license status if identifiable, and any risks. Show the exact files you propose to add under .agents/skills/brand-narrative-playbook/. Do not write files or run scripts until I approve.

After I approve, install the complete skill folder, including required referenced files, into that project location. Verify it is discoverable, then tell me its actual invocation name and how to use it. Do not claim it is installed until you have verified it.

Copying this prompt does not install or run the skill. Review third-party files before use. Codex skill guide

Brand Narrative Playbook Skill

When to Use

  • Defining or refreshing core messaging pillars.
  • Translating positioning into talk tracks for different personas/channels.
  • Auditing campaigns for narrative consistency.

Framework

  1. Audience Grid – ICP, persona, stage, key pain/aspiration.
  2. Narrative Arc – context, tension, resolution, proof, call-to-action.
  3. Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
  4. Proof Library – customers, metrics, analyst quotes, product demos.
  5. Adaptation Guide – tone, length, channel tweaks, localization notes.

Templates

  • Narrative Framework: See references/narrative_framework.md for the arc and audience grid.
  • Messaging hierarchy doc with prompts.
  • Storyboard slides for exec, sales, product, and customer marketing audiences.
  • QA checklist ensuring each asset hits pillar + proof requirements.

Tips

  • Keep a “retire/refresh” log for outdated proof.
  • Include “watch-outs” for overused phrases or compliance issues.
  • Pair with define-brand-platform to auto-populate pillar content.