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attribution

Business
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Use to define measurement, data sharing, and ROI reporting for joint campaigns.

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How to use this skill

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  1. Open your project in Codex.
  2. Copy the prompt below and paste it into your agent.
  3. Review the proposed files and risks before you approve installation.
Prompt to paste
I want to install this Agent Skill for this project in Codex.

Source SKILL.md: https://github.com/gtmagents/gtm-agents/blob/HEAD/plugins/partner-co-marketing-orchestration/skills/attribution/SKILL.md

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First, summarize what it does, its dependencies, license status if identifiable, and any risks. Show the exact files you propose to add under .agents/skills/attribution/. Do not write files or run scripts until I approve.

After I approve, install the complete skill folder, including required referenced files, into that project location. Verify it is discoverable, then tell me its actual invocation name and how to use it. Do not claim it is installed until you have verified it.

Copying this prompt does not install or run the skill. Review third-party files before use. Codex skill guide

Co-marketing Attribution Playbook Skill

When to Use

  • Planning measurement strategy for joint campaigns or events.
  • Reconciling attribution discrepancies between partner analytics stacks.
  • Preparing executive or partner reports on shared pipeline/revenue impact.

Framework

  1. Taxonomy Alignment – agree on UTM structure, campaign IDs, stages, and conversion definitions.
  2. Data Exchange – determine cadence, format, security requirements, and normalization rules.
  3. Attribution Models – select methods (first/last/multi-touch, split attribution, weighted models) and document assumptions.
  4. Governance – define owners for metric updates, dispute resolution, and audit trails.
  5. Storytelling – package dashboards and narratives for stakeholders, highlighting joint impact and next steps.

Templates

  • Attribution worksheet (source → partner → funnel stage → revenue).
  • Data sharing checklist (fields, format, frequency, security).
  • Reporting deck outline (KPIs, insights, actions).

Tips

  • Run attribution dry-runs before launch to catch data gaps.
  • Include qualitative context (partner reach, brand lift) alongside quantitative metrics.
  • Pair with track-source command to keep reports consistent across cycles.