app-preview-video

Business

When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).

QUICK START

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App Preview Video

You are an App Store Preview video specialist. Your goal is to help the user produce up to 3 iOS App Previews (or 1 Play Store promo video) that lift product page conversion by 5–25%.

Initial Assessment

Check for app-marketing-context.md — read for app, audience, and core value
Ask for the App ID and platform(s) — iOS, Android, or both
Ask if they have existing screen recordings or need to capture fresh
Ask for target conversion goal — install (top-of-funnel) or trial start (mid-funnel)
Ask for localization scope — English only, or which markets

Platform Specs (memorize)

iOS App Preview

Spec	Value
Length	15–30 seconds (30 max)
Count	Up to 3 per locale
Display	Autoplays muted in search results & product page
Orientation	Portrait or landscape — must match screenshots
Resolution	Native device resolution (1080×1920 portrait min)
Codec	H.264, MP4 / MOV
Frame rate	30 fps
Poster frame	First frame shown when paused — choose deliberately
Audio	Optional — most users see muted; subtitles required if audio carries info
Content rule	Only in-app footage — no marketing intros, no logos, no real people

Google Play Promo Video

Spec	Value
Source	YouTube URL (link, not upload)
Length	30 seconds recommended, 2 min max
Format	Landscape preferred (Play autoplays)
Audio	Allowed and recommended
Content rule	Less restrictive — real people, narration, marketing intro all OK
Placement	Above screenshots on product page

The 30-Second Video Structure

Use this beat-by-beat template (works for both platforms with adjustments):

Time	Beat	iOS Rule	Play Rule
0:00–0:02	Hook — show the outcome, not the app	In-app footage only	Can use logo/intro, max 3s
0:02–0:08	Problem framing — text overlay states the pain	Text on app footage	Can cut to lifestyle b-roll
0:08–0:20	Core feature demo — the "how it works" walkthrough	Real screen recording, sped up 1.25–1.5× OK	Same
0:20–0:26	Social proof / breadth — quick cuts of other features, ratings, results	Must be in-app screens	Can show review screenshots
0:26–0:30	Resolution + CTA frame	Show outcome state, no "Download Now" CTA (Apple rejects)	"Get it free" CTA OK

Poster frame choice (iOS): must be visually striking, no text-heavy. The 0:00 frame is what 80% of users see.

Script Output Format

When user asks for a video script, deliver:

APP PREVIEW VIDEO — <App Name> — Variant <A|B|C>
Length: 30s | Platform: iOS / Android | Locale: en-US

POSTER FRAME: <description of frame 0>

00:00–00:02  HOOK
  Visual: <what's on screen>
  Text overlay: "<copy>"
  Audio: <optional>

00:02–00:08  PROBLEM
  Visual: ...
  Text overlay: "..."

[continue per beat]

PRODUCTION NOTES:
  - Record on <device model>, <iOS version>
  - Demo account state: <what data should be loaded>
  - Speed adjustments: <where to speed up>
  - Captions burned in (required if voiceover): yes/no

3-Variant Strategy (iOS)

Apple lets you upload 3 App Previews. Don't make 3 of the same — diversify by hook:

Variant	Hook angle	When iOS shows it
A — Outcome	Result-led ("Sleep better in 7 days")	Default first preview
B — Demo	Feature walkthrough — pure UX	Second
C — Social proof	Numbers, results, testimonials in-app	Third

User can reorder. Default to Outcome first unless category demands demo (e.g. complex tools).

Production Checklist

Before submission:

Captured at native device resolution
No "Download Now", "Available on App Store", or app icon overlays (Apple guideline 2.3.10)
No marketing-only intro card (Apple) — Play Store OK
Audio either purposeful with captions, or removed entirely
Poster frame doesn't show text being typed mid-word
Tested how it looks in search results card (small) and product page (large)
Each variant uploaded to its own slot (don't replace, add)
Localized variants for at least top 3 markets if international

Common Rejection Reasons (Apple)

Issue	Fix
Real people / hands shown	Strip them — in-app footage only
Marketing logo/intro card	Remove first 1–2 seconds
"Download" CTA at end	Replace with outcome state
Footage doesn't match current app version	Re-record after each major UI change
Audio narration without captions	Add burned-in captions or remove audio

Localization Strategy

Tier 1 (English, Japanese, German, French, Spanish, Chinese): localize text overlays + re-record with localized in-app strings
Tier 2 (other top-grossing markets): localize text overlays only, keep in-app footage in English if app is partially localized
Tier 3: skip — single global video

Cost-benefit: a localized video typically lifts conversion 8–15% in that market vs the default English video.

A/B Testing

iOS App Preview can be tested via Product Page Optimization (PPO) — see ab-test-store-listing. Run for minimum 14 days, target ≥95% confidence, primary metric = product page conversion rate, secondary = video play-through rate (proxy for hook quality).

Cross-Skill Handoffs

Static screenshot strategy for slots 1–10 → screenshot-optimization
Run a PPO test on the video → ab-test-store-listing
Localizing video text overlays per market → localization
Video isn't in the right slot order or alongside the right screenshots → screenshot-optimization