Browse reusable Agent Skills, each with a clear purpose and practical guidance.
Diagnose landing page → conversion path problems for Google Ads traffic. Separates tracking failures from UX/path failures — the two most commonly confused sources of "low conversion rate." Pulls ad and campaign data via MCP, then reviews landing pages via browser or URL fetch to assess message match, load issues, form friction, and conversion path completeness. Produces a landing-review draft when problems are found.
Recommend negative keywords for Google Ads with the right match type, scope, and caution. Pulls live data via MCP or works with manual exports. Always produces a negative keyword draft for human review.
Plan or rebuild a Google Ads account using business goals, offer structure, intent strategy, and traffic segmentation logic. Pulls live data via MCP (for rebuilds) or works from scratch (for new accounts).
Analyze Performance Max through the lens of intent contamination, cannibalization, weak control surfaces, and what can still be learned despite PMax opacity. Pulls live data via MCP or works with manual exports.
Generate or refine Google Ads RSA recommendations using real buyer language from search terms, intent clusters, and winning modifiers. Pulls live data via MCP or works with manual exports. Produces RSA refresh drafts.
Analyze a Google Ads search terms report for waste, buyer-intent signals, negative candidates, isolation opportunities, and messaging clues. Pulls live data via MCP or works with manual exports. Produces negative keyword drafts and RSA drafts when findings warrant.
Recommend Google Ads campaign and ad group structure based on intent separation, routing problems, brand/non-brand boundaries, competitor isolation, and landing-page fit. Pulls live data via MCP or works with manual exports. Produces structure drafts.
Use when you need to compare features and options side-by-side.
Use when implementing edit and format text content.
Help produce written content by researching topics and gathering references. Use when user needs to write articles, emails, documentation, reports, or any content requiring research. Triggers: write, draft, compose, create content, report, article, blog, documentation, summarize, brief, memo.