jtbd-workshop
Run a full Jobs-To-Be-Done discovery workshop with switch interviews, forces-of-progress mapping, ODI outcome scoring, and opportunity statements across 2hr, 4hr, and 8hr formats.
Browse reusable Agent Skills, each with a clear purpose and practical guidance.
Run a full Jobs-To-Be-Done discovery workshop with switch interviews, forces-of-progress mapping, ODI outcome scoring, and opportunity statements across 2hr, 4hr, and 8hr formats.
Qualify and prioritize sales leads against an ICP, score lead lists, and draft personalized outreach hooks. Use when building a target account list, qualifying inbound leads, prepping for outreach, or scoring prospects.
Generate templated responses for common legal inquiries with escalation detection. Use when drafting legal responses.
Marketing analytics covering campaign analysis, attribution and marketing mix modeling, ROI measurement, and performance reporting. Use when analyzing campaign ROI, comparing attribution models, or optimizing budget allocation.
Create and maintain the foundational context doc (positioning, ICP, competitive landscape, brand voice, customer language) that other marketing skills read first. Use when setting up context, defining the ICP, or setting brand voice.
Central marketing operations hub for MarTech stack, automation, attribution, campaign orchestration, and skill routing. Use when routing marketing questions, orchestrating multi-skill campaigns, or managing the MarTech stack and automation.
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
Strategic advisory for two-sided marketplace founders on chicken-and-egg, take rates, liquidity, and network effects. Use when scoping a marketplace idea or scoring health, or mentioning marketplace, take rate, liquidity, or network effects.
Dispute analysis and mediation preparation framework. Use when preparing for mediation, analyzing disputes, calculating settlement ranges, mapping party interests, or developing negotiation strategy.
Define a North Star Metric (NSM) and its input metric tree, with leading indicators, anti-metrics, and counter-metrics. Includes a Python tool that renders the metric tree as a Mermaid diagram.