Business skills

Browse reusable Agent Skills, each with a clear purpose and practical guidance.

marketing-ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).

1.08k repo starsObserved in 1 repos
Business
GitHub

marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

1.08k repo starsObserved in 1 repos
Business
GitHub

massgen-release-documenter

Guide for following MassGen's release documentation workflow. This skill should be used when preparing release documentation, updating changelogs, writing case studies, or maintaining project documentation across releases.

1.08k repo starsObserved in 1 repos
Business
GitHub

onboarding-cro

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

1.08k repo starsObserved in 1 repos
Business
GitHub

openclaw-marketing-skills

A collection of 37 battle-tested marketing skills for OpenClaw agents. Use when you want to install or reference any marketing skill including: CRO (page-cro, signup-flow-cro, onboarding-cro, form-cro, popup-cro, paywall-upgrade-cro), copywriting, copy-editing, cold-email, email-sequence, social-content, seo-audit, ai-seo, programmatic-seo, site-architecture, schema-markup, content-strategy, paid-ads, ad-creative, ab-test-setup, analytics-tracking, referral-program, free-tool-strategy, churn-prevention, revops, sales-enablement, launch-strategy, pricing-strategy, competitor-alternatives, marketing-ideas, marketing-psychology, lead-magnets, product-marketing-context, and data connectors (google-ads-connect, search-console-connect, meta-ads-connect, x-twitter-connect). Start with product-marketing-context to set up your product context document, then use any other skill naturally. Powered by MyClaw.ai.

1.08k repo starsObserved in 1 repos
Business
GitHub

page-cro

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

1.08k repo starsObserved in 1 repos
Business
GitHub

paid-ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.

1.08k repo starsObserved in 1 repos
Business
GitHub

paywall-upgrade-cro

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.

1.08k repo starsObserved in 1 repos
Business
GitHub

popup-cro

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

1.08k repo starsObserved in 1 repos
Business
GitHub

pricing-strategy

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.

1.08k repo starsObserved in 1 repos
Business
GitHub