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tw-ecom-marketplace-shopee

Apps & Automation
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Operate a Shopee Taiwan store — listings, promotions, flash sales, SIP (Shopee Supported Program) cross-border, ads (蝦皮廣告), and reputation/review management. Use when setting up or running Shopee TW operations, participating in platform campaigns (雙11, 618), or managing seller-center workflows. Do NOT use for Shopee API integration specifics (no official Asgard MCP yet) or DTC platforms. STATUS: SKELETON — body pending.

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How to use this skill

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Source SKILL.md: https://github.com/asgard-ai-platform/skills/blob/HEAD/tw-ecom-marketplace-shopee/SKILL.md

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Shopee Taiwan Operations

STATUS: SKELETON — body pending.

When to use this skill

  • Running day-to-day operations on Shopee TW seller center
  • Planning Shopee platform campaigns (雙11, 618, 蝦皮購物節)
  • Setting up 蝦皮廣告 (Shopee Ads) and measuring ROI
  • Managing reviews / reputation / seller tier (普通/優選/金卡/商城)
  • Cross-border via SIP

Do NOT use when

  • DTC platform work → use Shopline/91APP/Shopify skills
  • Ad auction theory (bidding model, GSP/VCG, CTR optimization) → algo-ad-bidding, algo-ad-gsp, algo-ad-ctr

Core concepts

TODO: Shopee TW vs Shopee SEA differences, seller tiers and fee tiers, 蝦皮購物 vs 蝦皮商城.

Decision tree

TODO: when Shopee is the right channel, when to tier up.

Implementation guidance

TODO: listing optimization, campaign participation, ad setup, dispute handling.

Gotchas

TODO: 5-6 pitfalls (fee surprises on 免運券, campaign eligibility rules, search algo behavior, review-manipulation penalties).

IRON LAW

TODO.

Output Format

TODO.

Related

  • tw-ecom-channel-strategy
  • tw-ecom-marketplace-momo
  • tw-ecom-operations-promotion

Last verified: 2026-04