tw-ecom-analytics-ga4

Apps & Automation

Implement GA4 for Taiwan e-commerce — Enhanced Ecommerce events (view_item, add_to_cart, begin_checkout, purchase), TW-specific parameter conventions (含稅 revenue, NT$ currency, 統編 as user property), Looker Studio reporting, and Big Query export. Use when instrumenting a TW store with GA4 or auditing existing GA4 setup. Do NOT use for generic analytics (use `ecom-analytics`). STATUS: SKELETON — body pending.

QUICK START

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Source SKILL.md: https://github.com/asgard-ai-platform/skills/blob/HEAD/tw-ecom-analytics-ga4/SKILL.md

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GA4 for Taiwan E-Commerce

STATUS: SKELETON — body pending.

When to use this skill

Instrumenting a TW store with GA4 Enhanced Ecommerce
Auditing an existing GA4 setup for TW conventions
Designing Looker Studio reports for TW KPI
Setting up BigQuery export
Attributing across LINE OA / marketplace channels

Do NOT use when

Generic analytics → ecom-analytics
Benchmarks only → tw-ecom-analytics-benchmarks

Core concepts

TODO: GA4 event model, 含稅 revenue handling, currency = TWD, content_group usage for 檔期.

Decision tree

TODO: event → parameter mapping for TW conventions.

Implementation guidance

TODO: dataLayer template, tag setup, consent mode, BigQuery export.

Gotchas

TODO: 5-6 pitfalls (含稅 double-count, cross-domain marketplace attribution, LINE IAB tracking block, consent-mode revenue undercount, parameter cardinality limits).

IRON LAW

TODO.

Output Format