media-database

Apps & Automation

Journalist database access and media outreach automation

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Media Database and Outreach Skill

Overview

The Media Database and Outreach skill provides access to journalist databases and media outreach automation capabilities. This skill enables efficient media list building, pitch tracking, and relationship management with journalists and media outlets.

Capabilities

Database Access

Cision Connect journalist database access
Muck Rack journalist search and monitoring
Propel PRM media list management
Contact information verification
Coverage history tracking

Journalist Intelligence

Journalist beat and preference tracking
Recent article and topic monitoring
Social media activity tracking
Response rate analytics
Relationship health scoring

List Management

Media list segmentation
Custom list creation and maintenance
List sharing and collaboration
Contact deduplication
Export and integration capabilities

Outreach Automation

Pitch tracking and follow-up automation
Email deliverability optimization
Personalization at scale
A/B testing for pitches
Coverage linkage to outreach

Relationship Tracking

Interaction history logging
Meeting and call tracking
Preference documentation
Exclusivity and embargo tracking
Relationship tier management

Usage

Journalist Search

const journalistSearch = {
  criteria: {
    beats: ['Technology', 'Artificial Intelligence', 'Enterprise Software'],
    outlets: {
      types: ['national', 'tech-trade', 'business'],
      tiers: ['tier1', 'tier2']
    },
    geography: ['United States', 'United Kingdom'],
    engagement: {
      activeInLast: '90d',
      minArticles: 5
    }
  },
  results: [
    {
      name: 'Jane Reporter',
      outlet: 'TechCrunch',
      beat: 'Enterprise Technology',
      email: 'jane@techcrunch.com',
      twitter: '@janereporter',
      recentTopics: ['AI', 'SaaS', 'Startups'],
      responseRate: 'high',
      preferredContact: 'email',
      notes: 'Prefers exclusive angles, responds within 24h'
    }
  ],
  listCreated: 'Enterprise AI Reporters',
  contactCount: 85
};

Outreach Campaign

const outreachCampaign = {
  campaign: 'Q1 Product Launch',
  lists: ['Enterprise AI Reporters', 'Business Tech Journalists'],
  pitch: {
    subject: 'Exclusive: Company X Launches AI Platform',
    template: 'product-launch-v1',
    personalization: ['recent_article', 'beat_relevance'],
    attachments: ['press-release.pdf', 'product-images.zip']
  },
  sequence: [
    { day: 0, action: 'initial-pitch' },
    { day: 3, action: 'follow-up-1', condition: 'no-response' },
    { day: 7, action: 'follow-up-2', condition: 'no-response' }
  ],
  tracking: {
    opens: true,
    clicks: true,
    replies: true,
    coverage: true
  },
  metrics: {
    sent: 85,
    opened: 62,
    replied: 18,
    coverage: 8
  }
};

Process Integration

This skill integrates with the following PR processes:

Process	Integration Points
media-relations-strategy.js	Media targeting
media-pitching-campaigns.js	Outreach execution
press-release-development.js	Distribution lists
executive-visibility-program.js	Journalist relationships

Best Practices

Data Hygiene: Regularly verify and update contact information
Personalization: Research journalists before outreach
Preference Respect: Honor communication preferences
Tracking Discipline: Log all interactions consistently
List Segmentation: Build targeted lists by topic and tier
Relationship Focus: Prioritize long-term relationships over transactions

Metrics and KPIs

Metric	Description	Target
Database Accuracy	Contact info validity	>90%
Open Rate	Pitch email opens	>40%
Response Rate	Journalist replies	>20%
Coverage Rate	Pitches resulting in coverage	>10%
Relationship Health	Active journalist relationships	Growing

Related Skills

SK-001: Media Monitoring (coverage tracking)
SK-004: Press Release Distribution (wire distribution)
SK-010: Influencer KOL Management (KOL outreach)