marketing-dashboard

Apps & Automation

Unified marketing metrics dashboard and CLI. Use when building or running a marketing status dashboard that pulls from PostHog, Google Search Console, Stripe, and ad platforms. Covers traffic, SEO, ads, revenue, and funnel conversion reporting in terminal output.

QUICK START

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Marketing Dashboard

Unified CLI for marketing metrics. Built for quick status checks and deeper dives.

Quick Start

./dashboard.py status
./dashboard.py seo --period 30d
./dashboard.py ads --period 7d
./dashboard.py revenue --period 90d
./dashboard.py funnel

Commands

mktg status - Traffic (7d), revenue (30d), top errors
mktg seo --period [7d|30d|90d] - GSC clicks, impressions, avg position, top queries
mktg ads --period [7d|30d] - Spend, impressions, clicks, CPA by platform
mktg revenue --period [30d|90d] - MRR, churn, new subs, revenue by product
mktg funnel - Funnel: visit → signup → trial → paid

Environment

Variable	Purpose
`POSTHOG_API_KEY`	PostHog API key
`POSTHOG_PROJECT_ID`	PostHog project id
`GSC_SITE_URL`	Search Console property URL
`GOOGLE_APPLICATION_CREDENTIALS`	Service account JSON path
`STRIPE_SECRET_KEY`	Stripe API key
`ADS_METRICS_PATH`	JSON file for ad platform metrics
`ADS_METRICS_JSON`	Inline JSON for ad metrics
`FUNNEL_STEPS`	Comma list of PostHog events (default: `$pageview,signup,trial,paid`)

Ads JSON Shape

{
  "google": {"spend": 123.45, "impressions": 10000, "clicks": 321, "cpa": 12.34},
  "meta": {"spend": 98.76, "impressions": 9000, "clicks": 210, "cpa": 15.67}
}

Files

dashboard.py - Click CLI entrypoint (mktg)
src/posthog_client.py - PostHog API wrapper via httpx
src/gsc_client.py - Search Console wrapper via google-auth + googleapiclient
src/stripe_client.py - Stripe metrics wrapper
src/display.py - Rich tables and formatting

Notes

Prefer PostHog for traffic and funnel. Uses insights/trend and insights/funnel.
GSC reads only. Requires Search Console access for the service account.
Stripe metrics are computed from subscriptions and invoices; keep product naming consistent.